I’ve been testing social media to get clients—mainly posting demos of my AI receptionist/automation work on TikTok, Instagram, and YouTube. Recently, I decided to focus on LinkedIn as my main hub and then repurpose that content across other platforms. I’m still unsure what the best strategy is for actually turning this content into leads. Is it better to start cold emailing businesses, keep pushing inbound through content, or focus on referrals? For those of you who’ve built pipelines before, what worked best for you and why?

Anthropic just rolled out Web Search for its API, which means Claude can now reach out to the web in real-time and pull in the latest data when generating responses. This is a big step that pushes AI agents closer to being real-time research assistants. Instead of relying solely on static knowledge, Claude can now pull in fresh insights from the web to help with anything from stock analysis to legal updates—even debugging code with the latest docs. If you're building AI workflows or tools, this unlocks real up-to-date power. Want your agent to watch market trends or quote the latest developer docs? It's now doable—with citations and full control over what Claude can or can’t search. One quick takeaway: web search is off by default, but you can enable it directly in your API requests and customize what sources Claude can pull from. Read the full article here: https://www.anthropic.com/news/web-search-api