Let’s make one piece of content today that can help the right people find you through Google, ChatGPT, and other AI search tools. People are no longer searching with short phrases like: “business coach” “wedding photographer” “personal trainer” They’re asking complete questions like: “How do I find a business coach who understands ADHD?” “Who is a good wedding photographer in Colorado Springs for couples who hate posing?” “What kind of personal trainer should I hire if I’m starting over after an injury?” That means your content needs to answer the specific questions your ideal clients are already asking. TODAY’S 15-MINUTE CONTENT TASK: Write down one question a potential client might ask ChatGPT when they are looking for someone like you. Then create a post that: 1. Uses the question as the headline 2. Gives a clear, genuinely helpful answer 3. Includes your experience or point of view 4. Explains who your advice is best for 5. Naturally mentions your service and location, if location matters The goal is not to stuff your post with awkward keywords. We’re helping AI understand exactly what you know, who you help, and when it should recommend your content. Copy and paste this prompt into ChatGPT or Claude: “I am a [type of business] who helps [specific audience] with [specific problem or desired result]. My business serves [location, if relevant]. Give me 10 specific questions my ideal client might ask ChatGPT, Google, or another AI search tool when they are looking for help with this problem. Focus on questions that show they are actively researching solutions or considering hiring someone. Avoid broad beginner questions. Then choose the strongest question and help me create a social media post that: • Uses the exact question as the opening hook • Answers it clearly and conversationally • Includes a practical takeaway • Gives me space to add my own experience or opinion • Naturally explains how my service helps • Does not sound robotic, overly polished, or stuffed with keywords

Join us in our free live trainings in a few weeks! We’ll be talking about: • How AI search is reshaping marketing faster than most businesses realize • What AEO is and why it matters for your visibility • How ChatGPT Ads differ from Meta and other advertising platforms • Why becoming an early adopter could give your business a serious head start • What you can start doing now to prepare your website and marketing We’re hosting the same training twice so you can choose the session that works best for you. Wednesday, August 19 at 10:00 AM MT https://www.facebook.com/share/19K7Ctzq7n/ Thursday, August 20 at 12:00 PM MT https://www.facebook.com/share/1KTVgXeQMi/ Each Facebook event includes its own Zoom registration link. Come join us, bring your questions, and save your seat.

ChatGPT Ads vs. Meta Andromeda ChatGPT ads and Meta ads work very differently. ChatGPT ads target the conversation. They are shown based on what someone is actively asking, researching, or trying to solve. Example: “Why did my insurance rate increase?” “Who is the best independent broker near me?” “What insurance do I need when moving to Denver?” That means ChatGPT ads are more focused on existing intent. Meta’s Andromeda system targets predicted behavior. It uses Facebook and Instagram activity, creative engagement, conversion data, and machine learning to decide who is most likely to respond. Meta is less about what someone is asking right now and more about predicting: “Who is most likely to care about this offer?” The easiest way to understand it: ChatGPT = intent capture Meta = attention and demand creation ChatGPT ads should feel helpful, specific, and connected to the problem being discussed. Meta ads need stronger hooks, visual creative, emotion, and pattern interruption because the person was probably not actively searching. For most businesses, the platforms should work together: Meta creates awareness and familiarity. ChatGPT captures people when they are actively looking for an answer or recommendation. Same customer. Different moment in the buying journey.

We spend so much time stressing about what to post and almost no time looking at what happens after someone lands on our profile. Think about it. Someone discovers one of your posts. They're interested enough to click your profile. Now you have about 3 seconds to answer these questions: - Who do you help? - What do you actually do? - Why should I trust you? - What's my next step? If those answers aren't obvious, people don't usually message you asking for clarification. They leave. The good news? AI can be brutally honest... if you ask it to be. 🤖 Copy this prompt into Claude: You're a social media strategist who is direct, smart, and does not sugarcoat feedback. I want you to audit my social media profile and tell me what's working, what's not, and what to fix first. Do not just tell me it looks great. I want the real read. Here's what you're working with: Platform: [Instagram / TikTok / Facebook / LinkedIn / etc.] My bio, copied exactly as it appears: [paste it] My link in bio (what it says and where it goes): [paste it] Who I'm trying to attract, my ideal client or customer: [describe them] What I actually sell or offer: [describe it] My last 5 to 10 post captions, or a description of what I've mostly been posting: [paste or describe] How often I'm currently posting: [describe] My biggest frustration with this platform right now: [describe] Using that, audit me on: 1. Profile and bio: In 3 seconds, is it clear who I help and what I do? Or is it vague? 2. Content mix: Am I only selling, or am I also building trust and connection? What's missing? 3. Voice: Does this sound like an actual person, or does it sound like everyone else in my industry? 4. Call to action: Am I telling people what to do next, or just posting and hoping? 5. Audience clarity: If a stranger landed on my profile right now, would they know within a few seconds if they're my person? Then give me: - A gut check score out of 10 - The 3 biggest problems, ranked by what's costing me the most followers or clients - One specific thing to fix today, not "eventually" - A rewrite of my bio, if it needs one

It’s Monday. Let’s figure out what your customers are already asking ChatGPT about you. Your potential customers may not know the official name of the service they need yet. They just know they have a problem. They may not ask ChatGPT: “Find me a functional health practitioner.” They may ask: “Why am I exhausted even though my labs look normal?” Those problem-based questions could become incredibly important as people start using ChatGPT to research businesses, compare solutions and decide what to do next. Here’s your Monday challenge: Copy and paste this prompt into ChatGPT: I own a [type of business] that helps [specific audience] achieve [desired outcome]. Give me 15 questions someone might ask ChatGPT when they are experiencing the problem I solve but don’t know what type of business or service could help them yet. Then come back and share the three best questions it gave you. Patrick and I are working behind the scenes on something connected to this, and I want you thinking about how customers might search for your business before we share more. 👀