When you say what you do, how many of you say “I help…”? I recently took a training that challenged something I've probably said thousands of times: “I help business owners…” The problem? The second someone hears “I help…” they already know what's coming. A pitch. And once their brain knows where you're going, you've given them permission to stop paying attention. This matters in sales, networking, AND social media. So instead of explaining what you do, try creating enough curiosity that they need the next sentence. Instead of: “I help business owners create better systems and automate their businesses.” Try: “If your business can't operate for two weeks without you, you don't own what you think you own.” Now there's a question in their head. What do you mean? That's the conversation you wanted in the first place. The same thing applies to content. Stop opening videos with: “Hey everyone, today I want to talk about…” They already know what's coming. Don't make the first sentence explain the video. Make the first sentence make someone NEED the second sentence. Curiosity earns attention. Attention earns conversation. And conversation gives you the opportunity to actually create value. Now I'm curious: how would you rewrite your “I help…” statement without using the words “I help”?

I recently had a friend of mine get hacked. Not in the lose your password or email sense...somebody took photos of his work and claimed it as his. This other business has been stealing his photos for years and posting them in contractor groups to get more work. So today, for him I built out an app that allows you to upload your watermark for your business simply by uploading your logo, then uploading your pics. The system asks for default placement but will scan to try and not take away from the picture but keeps your work credited to you. If you were ever on the paid platform, or have ever bought a service from Jen or I since we launched this app, you get access to it for free. I hate to see this happen to people...anyone else who wants access it's a one time fee of $99

I recently opened a new client’s Meta ad account and found something that made my eye twitch. They had spent more than $20,000 on ads but never had a Meta Pixel installed on their website. That means Meta couldn’t properly track what people did after clicking. We couldn’t clearly see which ads were leading to action, build website retargeting audiences, or use that data to help Meta improve future campaigns. Basically, they were paying for traffic while missing a huge chunk of the information that traffic could have given them. This is why I look at so much more than whether an ad looks good. Before I spend a client’s money, I want to know: • Is tracking installed correctly? • Are we measuring the right actions? • Do we know what happens after someone clicks? • Can we retarget the people who showed interest? • Is Meta getting the information it needs to learn? If you’re currently running ads, do you know if your Pixel is installed and actually working? No shame if the answer is, “Jen, I have no clue what you just said.” 😂 Tell me below, and I can do a quick Pixel breakdown for the community next.

You know that question. The one you've answered so many times you could recite it in your sleep while making dinner and not burn anything. Every business has that handful of questions that show up over and over. What's your turnaround time? Do you offer payment plans? Is this available in my area? And every time you type it out fresh, you're spending brainpower on something that should already be handled. Here's the move. Feed AI your top questions and let it draft warm, human answers you can save and reuse. You're not outsourcing your voice, you're just skipping the part where you retype the same sentence for the millionth time. Copy this prompt: "Here are 5 questions I get asked constantly by potential clients: [list them]. Write short, warm answers in a conversational tone, like I'm texting a friend back, not reading from a script. Keep each one under 3 sentences." What to do with it: Save these as saved replies in your DMs, drop them into a highlight reel, or pin them here in the community. Anywhere your ideal client is already asking, that's where these belong. But don't stop at saved replies. These 5 answers are also 5 pieces of content you haven't posted yet. Pick your format: - Talking head reel: film yourself answering all 5, one per clip, and stitch them together or post them as a mini series through the week - Carousel: one question and answer per slide, five slides, done Same content, doing double duty. It answers the question forever in your DMs and it answers the question publicly so fewer people have to ask in the first place. Your move: Drop one question you get asked on repeat in the comments below. I'll run it through the prompt and reply with the answer. I'll go first!

Join us in our free live trainings tomorrow and Thursday! We’ll be talking about: • How AI search is reshaping marketing faster than most businesses realize • What AEO is and why it matters for your visibility • How ChatGPT Ads differ from Meta and other advertising platforms • Why becoming an early adopter could give your business a serious head start • What you can start doing now to prepare your website and marketing We’re hosting the same training twice so you can choose the session that works best for you. Wednesday, August 19 at 10:00 AM MT https://www.facebook.com/share/19K7Ctzq7n/ Thursday, August 20 at 12:00 PM MT https://www.facebook.com/share/1KTVgXeQMi/ Each Facebook event includes its own Zoom registration link. Come join us, bring your questions, and save your seat.