Jen, Brandon and I have had many conversation around this and its super fascinating to learn about the paid strategies for me as somebody who has focused so heavily on organic. What is organic? This would focus on items such as branding, social media, website, and invitation based strategy. Often times it takes longer with persistence and consistency. Paid strategies would be designed to drive traffic through ads, paid marketing, high end evideo and partnerships. I want to invite you to ask questions about what pertains to you. What have you tried, why are your hesitant to try what you haven't etc. Something to be mindful is that most people are quick to place marketing on the chopping.block when things are slow, but that's when marketing matters the most.

Today’s task: Clarify your ONE main business goal for the next 30 days. Do this: 1️⃣ Write down everything you feel you “should” be doing 2️⃣ Circle the ONE thing that would make everything else easier 3️⃣ Cross out the rest (for now) Optional AI prompt (copy/paste): "Act as a business coach. Ask me 5 questions to help me identify the single most important focus for my business this month." Post in the comments: • Your ONE focus • What you’re pausing or ignoring • What feels clearer already 👉 This creates immediate clarity and momentum! Make sure to share what your focus is!

This week we’re zooming in on one thing: What actually matters right now in your business. No one feels stuck because they’re not trying hard enough. They feel stuck because everything feels important and heavy all at once. Progress starts when you decide what gets your focus first and commit to implementing it before adding more. By Friday, the goal is: • One priority you can stand behind • One way social media supports that • One place AI gives you time or breathing room back If you do one thing this week, make it this: Choose what you’re no longer carrying. Clarity comes first. Everything else gets easier with less noise. Comment what you are setting aside this week! We are going to give you the social media and AI pieces to help you meet the goal. Stay tuned! 👀

I shared a video recently about a local business owner who was being made fun of for posting her videos. And it stirred something up. Because if we’re honest, most of us have felt that hesitation before hitting “post.” Not because we don’t believe in our work Not because our offers aren’t solid, But because we’re human So I want to open this up for conversation. 👇 Let’s discuss: • What stops you from showing up online consistently right now?• Is it fear of being judged by peers, family, other business owners, or your own inner critic? • Have you ever held back because you didn’t want to look “cringe,” salesy, or too visible? • What would actually change in your business if you let yourself be seen anyway? Here’s the part I want us to sit with The people who need your offer are not the ones making fun of you. They’re the ones quietly watching, waiting for permission, clarity, or courage. This space is judgment free. Honest answers only. Drop your thoughts below and if this hits a nerve, you’re exactly where you’re supposed to be 🤍

Do you enjoy writing and want to build a following for your personal thoughts? Substack is the right community for you. I once read the description as "Social media for people who have gone through therarapy" And I have to agree. I have enjoyed reading many articles/notes in there. Reddit is quickly becoming the "in know" platform. Overnight gamestop boom....came from reddit. Reddit is a place to create authority and build credibility while also a great place to run ads for your business. This is a hidden gem for growth.