If you've noticed, a lot of business owners make the mistake of using video to pitch themselves. With the volume of ads the average social media user sees, that's the last thing they want to run into. Here are my top five tips for standing out with your video content as we move into 2026. 1. Show real people using your products OR real people performing your services. Customer sees problem → gets results → becomes your best marketer. Film this journey in 60 seconds, it doesn't need to be a production either. There's a reason affiliate marketing is so big! 2. Tell your story and why you started. You had a problem → you solved it → now you help other people solve it too. People trust people that have walked the same path, creating emotional buy-in to your brand. 3. Answer questions your customers actually ask. Customer stuck with a problem → you explain the solution → they feel seen and helped → they come back when ready to buy. By providing free value, education, or knowledge, you leverage the law of reciprocity and establish yourself as the go-to. 4. Use testimonials and customer success stories. Struggling customer finds you → transformation happens → they share their win on camera → strangers believe because of real results. This should be in THEIR words, genuine, and unscripted. 5. Be consistent and show up regularly. Stranger discovers your video → comes back next week → trusts you more → becomes a customer after seeing you repeatedly help people.