https://www.facebook.com/share/p/1GK59muoK2/ I have too much fun with GIFs :)

Email triage & routing 80% of your inbox is repetitive. AI filters (Gmail + Zapier or Make) can tag, draft, or auto-reply to common borrower questions and rate inquiries. 📋 Document collection reminders Automate chaser texts/emails for outstanding docs via your LOS or tools like Floify, Surefire, or Simple Nexus. No manual follow-up. 📞 Voicemail-to-text + AI triage OpenPhone or Google Voice with AI transcription so you read voicemails instead of listening — and prioritize without calling in. Delegate 📁 Document gathering → Processor Processor should own the full doc collection checklist and follow-up cadence. You should only touch this when a file is escalated. ✅ Initial loan condition reviews → MLO MLO (licensed since 2021) should run first-pass condition reviews and flag misses to you. This builds her skill and frees your mornings. 📲 Borrower status updates → MLO (supervised) MLO can handle routine borrower check-in calls/texts with a script. Builds confidence; you review before anything consequential goes out. Stop doing Answering every text/call in real time Reactive communication kills deep work. Set 2-3 response windows per day and communicate them to borrowers and partners upfront. 🚫 Re-fixing MLO's repeated misses yourself Every time you silently fix MLO's errors, you own her quality. Start a "miss log" — recurring patterns become training sessions, not your problem. 🚫 Preparing loan apps from scratch If you're still building apps rather than reviewing them, the workflow is backwards. Processor or MLO should build; you approve and submit. Tools 🛠 Floify or Simple Nexus Borrower-facing portals that automate doc requests, status updates, and condition tracking — cuts Processor's manual follow-up by half. 🛠 OpenPhone + AI transcription Shared team inbox for calls and texts. Everyone sees communication history. Voicemails auto-transcribe. Replaces scattered personal lines. 🛠 Notion or ClickUp (team SOPs) Document your processes once so MLO can self-serve answers and MLO2 has a checklist to run before submitting anything to you.

The names have been changed to protect the innocent :) I enjoyed this insight, thank you so much!

I'm finding that Claude is a lot more thorough and offering more novel ideas than ChatGPT. It actually helps me learn! Here's what I got: Three Tabs - Task Triage, By Borrower Type, and Revenue vs. Effort Task Triage: Question 1 Does this task put you directly in front of a potential borrower or referral partner? Yes — it reaches someone who could send me a deal No — it's internal, behind the scenes, or just looks good Question 2 Could this close or move a loan forward within 90 days? Yes — there's a real pipeline connection Maybe — it's brand building, long game No — it's purely vanity or habit Question 3 Can you measure the result (clicks, leads, conversations, applications)? Yes — I'll know if it worked No — I'd just feel like it went well By Borrower Type: Each borrower type needs different content and a different channel. Here's what moves the needle for each. First-timers/Investors/Builders/Rehabbers/Upsizers / Downsizers Best platform Facebook, Instagram Sales cycle 3–18 months Referral source Buyer's agents, friends Do Educational reels and posts — "What is PMI?", "How much do I actually need to save?" Demystify the process. Do Paid ads targeting renters 25–40 in Colorado Springs with homeownership intent signals. Do FHA / down payment assistance content — these buyers fear cost. Show them the path. Maybe Market update videos — relevant, but first-timers care more about their own readiness than rates. Skip LinkedIn organic — first-time buyers aren't there looking for mortgage help. Revenue vs. Effort Where to spend your time first. Start at the top — these are your highest-leverage moves. Do first — high revenue potential, manageable effort Partner with 2–3 buyer's agents and create a joint referral content loop — tag each other, co-post listings with payment breakdowns, share leads. Run a simple Facebook/Instagram retargeting ad to your warm audience (page visitors, email list). Low budget, high intent audience. Post a payment calculator or "what can I afford?" interactive graphic monthly — drives DMs from ready buyers.

That is REALLY COOL! Not everyone likes to be on video, and this is the next best thing. HOW RAD!

Here's one that struck me: Drop-off #3 — the search phase gap. This is the most underrated drop-off in mortgage. A buyer who's pre-approved but still shopping is wide open to being re-shopped by a rate email from a competing lender. Bi-weekly touches — even just a two-line text — dramatically increase pull-through. The agent coordination angle is particularly important for your branch since your referral base is so agent-centric. I need to keep communicating with my TBDs (folks who have applied but are still shopping for the right home) to keep them engaged and, well, .... mine! Thank you for this prompt!!