One of the hardest parts about marketing your own business is that you're too close to it. You know your offer so well that your brain automatically fills in the gaps. Your audience doesn't. That means your website, sales page, or even your social media might feel perfectly clear to you while your ideal customer is quietly thinking: - "Wait... what do they actually do?" - "Is this for someone like me?" - "What happens after I book?" - "Why should I choose them over someone else?" The scary part? Most people won't ask those questions. They'll just leave. This prompt helps you step into your customer's shoes and uncover the friction that's costing you inquiries. Try this prompt: Pretend you are my ideal customer. Based on the following website/business description, tell me your honest first impression. What feels confusing? What questions would stop you from buying? What objections would you have? What information is missing? What would make you trust me enough to take the next step? Be brutally honest, but constructive. Paste your website copy, homepage, offer page, Instagram bio, or business description here. Once AI gives you its feedback, don't stop there. Ask follow-up questions. Have a conversation. The more context you give it, the more valuable the feedback becomes. 💬 Challenge: Run this prompt today and share the biggest blind spot you discovered. I have a feeling a lot of us will have the same "I can't believe I never noticed that!" moment.

One of the biggest mistakes I see people make with AI is expecting it to magically know how they talk. It doesn't. AI only knows what you teach it. If you open a brand new chat and ask it to write an Instagram caption, it's going to pull from patterns it has seen across millions of pieces of content. That's why everything starts to sound... kind of the same. But here's the good news. The more context you give AI about you, the better it gets. When you teach it your personality, your values, your sense of humor, the words you naturally use, and even the phrases you avoid, your content starts sounding like it actually came from you. That means less rewriting, less frustration, and way less time staring at your screen thinking, "Why would I ever say it like that?" I spent a lot of time teaching ChatGPT how I naturally communicate, and now I'd guess I only edit about 10 to 20% of what it gives me instead of rewriting everything from scratch. Try this prompt in a fresh chat: I want you to become my personal writing assistant. Interview me one question at a time until you deeply understand how I naturally communicate. Learn my personality, sense of humor, sentence structure, favorite words, words I avoid, values, beliefs, audience, communication style, and brand voice. Ask follow-up questions whenever needed. Once you've gathered enough information, create a detailed writing style guide you will use for every future piece of content we create together. Don't generate the style guide until you've finished interviewing me. 💬 Your challenge: Run this prompt today. When you're finished, come back and tell us one thing AI learned about your voice that surprised you. I'll go first!

Confused people NEVER buy. Clarity is your unpaid sales person! Your audience should be able to understand what you offer quickly. If people have to work too hard to figure out what you do, they usually move on. Clear messaging answers three questions: Who do you help? What problem do you solve? What result do you help them get? A lot of business owners describe their offer based on features. But customers usually care more about outcomes. Instead of only saying what is included, explain what changes for the customer after they buy. Use this prompt to make your offer messaging clearer and more compelling. AI Prompt: Act as a direct response copywriter. I sell [offer] to [target audience]. Rewrite my offer so it is clearer, more compelling, and more outcome-focused. Include: - A one-sentence offer statement - The main problem it solves - The desired outcome - 5 benefit-driven headlines - 5 calls to action - 5 social media post ideas to promote it Your action step: Run the prompt and post your new one-sentence offer statement below. Let's hear em folks!

Most business owners introduce themselves like this: “Hi, I’m Sarah. I’m a coach. I help women feel confident.” And listen, that is fine. But it does not always make people stop and think, “Wait, I need to keep following this person.” Your audience does not just need your job title. They need context. They need to know: - Why you do what you do - What you actually understand about them - Why your approach is different - What kind of problem you can help them solve Your story does not need to be dramatic to matter. It just needs to help people connect the dots between who you are and why they should trust you. Today, we are going to use AI to turn your basic “about me” into a better social media post. Copy and paste this prompt into ChatGPT or my preference Claude: I want to create an “about me” social media post that helps my audience connect with me and understand what I do. Here is my information: - My name: - My business: - What I do: - Who I help: - Why I started doing this work: - A personal experience that shaped my business: - What I believe my audience needs to hear: - What makes my approach different: - What I want to be known for: - My brand voice/personality: - What I want people to do after reading: Please turn this into a social media post that feels human, clear, and not overly polished. Give me 3 versions: 1. A short version 2. A storytelling version 3. A version that starts with a strong hook Also give me 5 first-line hook options. Bonus prompt: After ChatGPT gives you the post, ask: “Can you make this less generic and more specific to my audience’s real struggles?” That second prompt is where the good stuff usually starts showing up. Because the first version might be polite. The second version usually starts getting a little spicy. Your action step: Create your “about me” post and share your favorite hook in the comments. Remember: people do not connect with perfect. They connect with clear, honest, and specific.

Your pinned posts are not just “cute posts you like.” They are your front desk. When someone lands on your profile, your pinned posts should quickly answer: - Who are you? - What do you help people with? - Why should they trust you? - What should they do next? A lot of business owners are posting good content, but their profile still feels confusing. And confused people do not buy. They scroll away. That is why your pinned posts matter. They give your page clarity. They help new people understand what you do faster. They also make it easier for the right people to say, “Wait, I need this.” For this week, we are focusing on Pinned Post #1. This first pinned post should be your intro / positioning post. Think of it as the post that tells people: “Here’s who I am, here’s who I help, here’s what I help with, and here’s why you might want to stick around.” This does not need to be overly formal or polished. Actually, please don’t make it sound like your LinkedIn bio got trapped in a blender. Make it human. Make it clear. Make it specific. A good first pinned post should include: 1. Who you are 2. Who you help 3. What problem you solve 4. How you help 5. Why your perspective matters 6. What they can expect from your page 7. A simple call to action Try this AI prompt today: Copy and paste this into ChatGPT: Prompt: I need help creating my first pinned social media post for my business. This post should clearly introduce who I am, who I help, what problem I solve, how I help, and why someone should follow me or work with me. Here is my business information: - My name: - My business name: - What I do: - Who I help: - What my audience struggles with: - What I help them achieve: - My main offer/service/product: - What makes my approach different: - My personality/brand voice: - What I want people to do after reading the post: Please write this as a social media post I can use as my first pinned post. Make it clear, human, and not too salesy.