@Shari Porter haha that's funny! Interesting...YT shorts...I say we try it and see. We will definitely do some Retargeting as soon as we can!

@Mary Greenwood yes!! Always use Claude for marketing especially! This is awesome 👌

@Mary Greenwood ohhh yea this is a really good one! It helps so much to identify these opportunities! Nice work sista.

This was mine! I'm going to give it a try next week. 1. “This is what my clients were dealing with before we worked together” Goal: Build relatability + show you get it Format: Reel or talking story Angle: Tell a quick story about a client before they hired you. Make it feel uncomfortably familiar to your audience Example flow: - Hook: “Most of my clients come to me thinking their problem is content…” - Middle: describe the real issue (no strategy, no traffic, inconsistent messaging) - Close: “It’s almost never the content” Why it works: They start seeing themselves in your clients → trust builds → resistance drops 2. “Here’s what I actually look at when someone asks me for help” Goal: Position authority without selling Format: Carousel or casual “walk and talk” video Angle: Pull back the curtain on your brain Example points: - I look at your offer first - Then your messaging - Then your traffic (ads + organic) - Then your follow-up system Hook idea: “If you ever asked me to audit your business, here’s exactly where I’d start…” Why it works: You’re not saying “hire me.” You’re showing how you think → which is what people actually buy 3. “The moment people realize they actually need help” Goal: Create emotional recognition + readiness to buy Format: Story post, Reel, or carousel Angle: Call out the turning point your best clients hit Example: - “It’s the moment you realize posting more isn’t fixing it” - “It’s when you’ve tried everything and still feel invisible” - “It’s when you know your business is good… but nobody’s seeing it” Close softly:“ That’s usually when people come to me” Why it works: You’re not pushing. You’re naming the moment they’re already in The vibe across all 3: No pressure No pitching Just little “oh… that’s me” moments stacking up That’s what warms an audience way faster than yelling “book a call”