If your content is not getting engagement, it might not be because the content is bad. It might be because it is not speaking to the problems your audience actually cares about. Business owners often create content around what they want to say instead of what their customers are already thinking. Strong marketing starts with understanding your audience’s: Problems. Fears. Frustrations. Objections. Desires. Buying triggers. Once you know those things, content becomes much easier to create. Instead of posting random tips, you can create content that makes your audience think: “That is exactly what I am dealing with.” That is when people start paying attention. Use this prompt to uncover better content angles. AI Prompt: (Use Claude) Act as a customer research expert. My business sells [product/service] to [target audience]. List the top 20 problems, frustrations, objections, fears, and desires this audience has before buying. Organize them into: - Problems they know they have - Problems they do not realize they have yet - Emotional frustrations - Buying objections - Content ideas I can create from each one Your action step: Run this prompt and choose 3 pain points you can turn into posts this week.

Here's a fun little gut check. Go look at your Instagram bio right now. If a total stranger landed on it, would they know who you help and what you actually do in about 2 seconds? Or would they have to play detective? Most bios are a pile of vibes. Emojis, a tagline that sounds nice but says nothing, maybe a coffee cup and a mountain for personality. Cute, but it's not telling people why they should stick around. So let's fix it. Paste your current bio into this prompt and watch what happens: Act as a brand strategist. Here is my current Instagram bio: [paste your bio]. Rewrite it 3 ways so a stranger instantly knows who I help and what I do. Make it sound human, not corporate. 150 characters max each. Run it, pick your favorite, tweak the parts that don't sound like you, and update your profile while you have the motivation. Remember this is like your online business card and viewer's first impression of you. Then come back and show your work. Drop your BEFORE and AFTER in the comments. Seeing everyone's glow up is half the fun, and I might jump in with a tweak or two. So, who's brave enough to go first?

Friday live about the changes to how you need to market on social in 2025. There have been lots of changes with AI growing and the introduction of Andromeda to the ad delivery system. Enjoy my take on the changes and what I think you need to be doing to stay on top this year! Please post any questions in the community so that we can help one another in discussion. Chances are that someone else has the same exact question! Have a great weekend!

Quick exercise Pick one thing you do over and over in your business: - onboarding clients - posting content - sending proposals - following up - booking calls Now ask yourself: “If I had to teach someone else how to do this in 5 minutes… what would the steps be?” Write those steps down. Congrats. You just started building a system. Most people wait until they’re “bigger” to organize things. But systems are what HELP you grow. Simple systems create: - faster execution - less stress - more consistency - easier scaling And honestly, if something feels chaotic in your business, it’s usually because it lives in your head instead of in a process. Steal this AI prompt 👇 Act as an operations consultant. Here’s a task I repeat often in my business:[paste task] Help me: 1. Simplify the process 2. Turn it into a repeatable system 3. Identify what can be automated 4. Suggest tools that could help 5. Create a simple SOP/checklist I can follow Run this on ONE thing this week. Small systems save massive amounts of time. What was yours? Share it with us!

In the few weeks I'm going to share everything that I've learned in the last year and a half of speaking. I'm currently between speaking engagements from TX to ID and spoke in FL earlier this year. Next week I'll be teaching remotely to one of the largest insurance masterminds in the country. I went from asking on Facebook, to speaking at Major National conferences and I don't have a YouTube channel, a website for my speaking engagements or even a single testimonial for my speaking at the moment. If you're interested, drop a comment in the thread and we'll get you into the zoom.