What’s inside HIB (Pro)? ✅ Get help anytime from a group of experts who know strength training business. (You’ll grow faster with advice from people who have done it.) ✅ Join weekly live calls to fix problems and get clear next steps. (So you don’t stay stuck and waste time.) ✅ Use step-by-step courses to get more clients, hire trainers, and build your business. (Everything is ready for you — just follow the plan.) ✅ Message me 1-on-1 whenever you need quick support. (You’ll never feel lost — real help is always there.) ✅ Ask your questions in live expert Q&As with Luke Carlson, Dr. Doug McGuff, Pete Cerqua, and more. (So you get answers from the best in the world.) 👉 Join Here Today When you join, you’ll also book a personal onboarding call with me to help you get results quickly. Please see the HIB Pro group reviews below!

This seems to be a pretty big topic so I thought I would weigh in. Just for the record, I did not use auto pay for my studio that generated an average of $1.2 million per year. I personally did an average of 130 sessions per week and my trainers filled in the balance of the schedule totaling over 300 sessions per week. With all of this, I did not use auto pay and we sold session packages only. Our session packages were four and eight sessions for once or twice per week workouts. That's it. First of all, let me vent... I see people doing 20 sessions or less talking about using auto pay. In my opinion this is ridiculous. This totals 10 hours of work per week and you don't have 30 minutes for accounting chores?? I was able to track over 300 sessions per week and usually spent 30 minutes each evening for billing and recording. It was the best time of the day for me. The next morning I got to see this massive deposit in my account. What a great way to start the next day! So now that you know my history let me give you the reasons I did not use auto pay. First, I did not want to entertain the idea of any type of discount for a “monthly membership” type of payment plan. Next, when trainers would call in sick or take vacation it would create quite a bit of stress and pressure to cover the sessions not to mention the complaining from the clients on how they only want to work with their individual trainer, etc. I had no patience for this. Most significant for me was that I used my session packages as a great selling tool. I would consistently advertise that this was a private studio with exceptional customer service and we did not have ongoing memberships (or auto pay) like other gyms. We were anti-gym and this was just another way of showing it. The session packages are basically only a month's worth of training with a six week expiration date and a 24 hour cancellation policy. I can go on, but you get the idea. Now let me tell you where auto pay is a great idea. If you are a franchise with multiple locations then auto pay is the only way to go.

I created this really simple guide with Luke Carlson to help you set your prices to boost your profits in your HIT business. Here you go: https://docs.google.com/document/d/1SXApYcr_-iVgc5Oxh7HSesF3pgpyAZlj1jZd7ZrybHM/edit?usp=sharing Enjoy!

If you’re looking for ways to improve client retention and drive more referrals, here’s something simple yet incredibly impactful: be on time—or even better, be early. At first glance, it might sound obvious. But this small detail is about so much more than punctuality—it’s about the message you’re sending to your clients. In my recent podcast with Luke Carlson, he broke down how timeliness affects the client experience in ways you might not have considered. Let’s dive into the nuances. - Timeliness Reflects Care and Enthusiasm - Imagine your client has a 10:00 AM appointment. You’re ready to greet them at 10:01 AM after finishing up a coffee in the back office. What does that micro delay communicate? Whether intentional or not, it signals: You’re not excited to see them. Their time isn’t your top priority. Now flip the script: You’re pacing by the door at 9:58 AM, ready with a warm smile and eager to kick off their session. Suddenly, the message becomes: “I’m excited to work with you!” “Your time and progress are incredibly important to me.” - Why 30 Seconds Matter - Luke shared a powerful example from his team’s experience at Discover Strength. During a studio evaluation, he noticed some trainers beginning sessions just one minute late—not because they were busy with another client, but because they were lingering in the back office. To a client, that one-minute delay can feel like an eternity. It’s a small but powerful micro-message that chips away at the trust and enthusiasm they have in your service. What’s worse, this micro delay often happens at the start of a session—the moment when first impressions matter most. - How to Be On Time (The Right Way) - It’s not just about being physically present. Here’s how to truly master timeliness: 1. Be visible and prepared. - Don’t just arrive at the appointment time—be ready early. - Stand where your client can see you, projecting enthusiasm and readiness. 2. Use pacing as a signal.

Hi everybody, This is a daily checklist I follow for connecting with leads on LinkedIn. I specifically market to lawyers and law firms. *Eventually I will post a video with more detail. But this is the best way to make the algorithm work in your favor. The goal is really to “pleasantly distract” your audience to attract them to your content. Also I attached a photo of a post that performed pretty well.