Holidays are coming, but before taking some time off (balance is essential), I want to close this year in the community with our last event.  During this live session, I'll share the strategy I use to plan for 2025 and some mistakes I've learned that you should avoid to set you up for success in the year ahead. 🥳I also want to share a win: We reached 600 members  in the community this week! Shoutout to all of you who made this possible and who align with our vision of collaborating rather than competing.  Mark your calendar on December 2nd at 5 pm EST and leave a GIF in the comments if you plan to join and want to close this year on the right foot! ADD IT TO YOUR CALENDAR HERE

I read something today that kept me thinking about the importance of taking action NOW. At the end of the day, the only thing we have is the present. And I guess some of you (and here I include myself) may be thinking about the goals for next year... But what about the things we can start doing today? Let's think about something we want to get done before 2025 starts. What's something we can start doing now?  It can be personally or professionally. Putting it into words will help us commit to it and hold each other accountable.  ⬇️ Leave a comment with something you will start implementing or continue doing this week that will help you achieve your goals. 

Sales is another tricky part when you start as a coach.  Most career coaches are not salespeople, and it's completely normal and okay!  If sales is not your strength, you can consider hiring someone to buy back your time and do this work for you at some point.  But if you are starting out and it is not time yet to consider hiring someone to do this for you, learning how to handle the most common objection will help you convert more leads into paying clients.  After hundreds of sales calls and messaging back and forth with leads for my career coaching program, I've seen that the 💡BELEIF OBJECTION💡 is the most recurring one.  This objection happens when a lead tells you that they are unsure that your program will work for them, that they want to start in a few months, or that they want to see more testimonials.  And the key to overcoming it is ADDING VALUE.  First, consider if your lead magnet is strong enough and leaves people wanting more of what you can give them.  Then, to overcome this objection, this helped me: - Validate and acknowledge their concern. - Ask questions to get to the root. - Show proof. - Give guarantees. - Ask hypothetical provoking questions. Finally, remember that people hate to be sold but love to buy, and each lead represents a story, background, and aspirations. What is the most common objection you get from your leads?

Defining your niche is not enough; you must communicate it effectively to attract your audience! If you are using LinkedIn or any social media to generate leads, your headline should clearly communicate who you are helping. I found this structure helpful when building my headline: 💡Who you help + the outcome they will get after working with you Here's an example of what mine used to look like: 💡Helping International STEM students land their dream job ❓Do you think that communicating your niche in your headline has an impact on finding the right leads? ❓In what other way are you communicating your niche to make sure you get the right leads?

Are you a creator first and coach second? Or are you a coach first and a creator second?  If you are not sure what this means, you should watch the recording of Sho's workshop, which is now up HERE in the classroom section. This question should be the first you should ask yourself before moving forward with your business, so make sure you have this very clear.  If you are not level 2 yet and want to access this recording, comment REPLAY, and I will send it to you. For those who attended, what are your thoughts on this?