Thank you for your trust, passion, and drive. Your dedication to this community makes our mission possible and inspires me every day. May this season renew your spirit and fuel your dreams. I’m deeply grateful for each of you. I believe in you and whatever your dreams are. Keep pushing forward. Warmly, Alexi Drouin @Boniface G- Michael, @Orah R, @Sascha Born, @Stephanie Lewis, @Momme Jürgensen, @Jason Hopkinson, @Todd Flagg, @Ted Mauro, @Luis Gomez, @Anant K., @Elena Stojkovska, @Luz Alderete, @Anthony Fagan, @Anton Nentchev, @Tim Lüpke, @Michelle O'Loughlin, @Omar Elgazzar, @Jose Carlos Zavarse, @Adnan S, @Patrick Lane, @Parker Chaney, @Cheryll Jager, @Sylvain Zyssman, @Deir Clayborne, @Torsten Blass, @Gert Leroy , @Frank Hanchar, @Nick Pauly, @Alejandro Bonilla, @Veronique Cote, @Stephanie Hetu, @Atena Pegler, @Angelica Alen, @Heather Coffin, @Luke McCarthy, @Frank Schröder, @Shaun Wade, @Accelerator University

We all know that game, "Who's who?", right ? For those who don't, I included a picture. I know it's a weird hook, but read until the end ^_^ In this game, there are 24 characters, each with their own unique traits. Some have glasses, others a hat. Some have bright red hair or a big smile. Every character has something that makes them...them. The goal is simple: the players are asking questions to narrow it down until just one card is left standing. Now, enters Skool. The members you’re trying to attract are the ones asking the questions. They start with all the board (a.k.a. the discovery page), and they flip cards down, eliminating options as they go. - “Does this community solve my problem?” Flip. - “Do they really understand what I’m going through?” Flip. - “Do they stand out in a way that speaks to me?” Flip. - and so on. Until only one card is standing. The community they'll join and dive into. And here is the beauty of this game: there's no loser! Standing out doesn’t mean you have to be loud, flashy, or better than everyone else. It’s about highlighting your unique traits (the characteristics, stories, and experiences that make you different, just like each character in the game.) Maybe you’ve been through what your members are going through right now. Maybe you're really good at explaining things in a way that just clicks. Maybe you’ve got an unconventional approach that no one else is offering. Whatever it is, you have something to share. Something that makes your “card” just as worthy as anyone else’s. We all belong on the board. In “Who’s Who?”, every card starts with an equal shot. Each character has their own physical characteristics that make them worthy of consideration. Same here. It’s not about being better or worse—it’s about showing your skills clearly so the right member flips everyone else down and says, “This is the one.” We're all valuable. We all have something to offer. The key is figuring out what makes you stand out, owning it, and presenting it clearly to your members.

If you want a thriving Skool community, empathy is your secret weapon. It’s not just about being nice. It’s about understanding your members’ struggles, goals, and emotions so you can serve them better. Start by listening to understand. What are your members really saying? Try to look beyond the words to understand their true emotions and intentions. When you take the time to follow up on concerns or celebrate progress, you show that their experience matters. Empathy is also understanding their pain points and aspirations. - What brought them to your community? - What are they working toward? Knowing these answers helps you create content and support systems that speak directly to their needs. And don’t just sympathize—take action. Offer advice, resources, or strategies that address their challenges. A little help goes a long way in building trust and loyalty. Finally, celebrate their wins. It doesn't matter if it's a big milestone or a quick win, recognition makes people feel valued and considered (which keeps them engaged.) Empathy can turn a group of strangers into a community. What’s one small way you can show your members that you see them today?

(🚀 The one sales framework that separates the best from the rest.) In sales, objections aren’t roadblocks—they’re stepping stones. 🛤️ But winning isn’t about avoiding objections. It’s about reframing them. 🎯 Enter the 3A Framework by Alex Hormozi: Acknowledge, Associate, Ask. 💡 Hormozi used this to sell $100M products—and close million-dollar deals. 💰💼 How it works: 1️⃣ Acknowledge: Repeat the objection. Show your prospect you’re listening.👂 2️⃣ Associate: Link their concern to the behaviors of your most successful customers. 🌟 3️⃣ Ask: Pose a clarifying question to stay in control of the conversation. 🧠 Example: Prospect: “How many certifications do your trainers have?” 1️⃣ Acknowledge: “That’s a great question!” 2️⃣ Associate: “It shows you’re making a thoughtful decision (like many of our top clients).” 3️⃣ Ask: “Which certifications matter most to you?” This small shift turns skepticism into curiosity 🔍 and curiosity into conversions. ✅ 💡 Pro tip: The person asking the questions always has the upper hand. 🎙️ 📹 Source: Powerful Reframing Technique for Closing Sales https://www.youtube.com/watch?v=RVbvhPGFi6E In this video, Alex Hormozi explains how to use the 3A framework to control sales conversations, build rapport, and increase conversions—all by asking the right follow-up questions. P.S. Like and comment for more. 🙏 Thank you!

Your community doesn’t need the same recycled content or offers—even if it’s in a similar niche. What’ll make it stand out is your unique skill—that thing you’re naturally good at, that others find greatly valuable. How do you find out? Start by asking: - What advice do people often come to you for? - What feels easy for you but challenging to others? - What could you work on for hours without burning out? Once you’ve nailed that down, congrats—you’ve found your unfair advantage! Now, its time to provide real value to your community. If you’re skilled at simplifying complex stuff, offer tutorials or explainers. If you’re great at motivating the world, create weekly challenges or accountability check-ins. This unique focus makes your community irreplaceable—your members will get something they can’t find anywhere else. Highlight what makes you different, and build your community around that. People will join for your expertise, but they’ll stay for the value that only you can provide. So, what’s your unfair advantage? That’s where your community’s growth starts.