Your community doesn’t need the same recycled content or offers—even if it’s in a similar niche.
What’ll make it stand out is your unique skill—that thing you’re naturally good at, that others find greatly valuable.
How do you find out? Start by asking:
- What advice do people often come to you for?
- What feels easy for you but challenging to others?
- What could you work on for hours without burning out?
Once you’ve nailed that down, congrats—you’ve found your unfair advantage!
Now, its time to provide real value to your community.
If you’re skilled at simplifying complex stuff, offer tutorials or explainers.
If you’re great at motivating the world, create weekly challenges or accountability check-ins.
This unique focus makes your community irreplaceable—your members will get something they can’t find anywhere else.
Highlight what makes you different, and build your community around that.
People will join for your expertise, but they’ll stay for the value that only you can provide.
So, what’s your unfair advantage? That’s where your community’s growth starts.