Nov '24 (edited) • 🌱 Health
The 3A Framework for Sales Success by Alex Hormozi
(🚀 The one sales framework that separates the best from the rest.)
In sales, objections aren’t roadblocks—they’re stepping stones. 🛤️
But winning isn’t about avoiding objections. It’s about reframing them. 🎯
Enter the 3A Framework by Alex Hormozi: Acknowledge, Associate, Ask. 💡
Hormozi used this to sell $100M products—and close million-dollar deals. 💰💼
How it works:
1️⃣ Acknowledge: Repeat the objection. Show your prospect you’re listening.👂
2️⃣ Associate: Link their concern to the behaviors of your most successful customers. 🌟
3️⃣ Ask: Pose a clarifying question to stay in control of the conversation. 🧠
Example:
Prospect: “How many certifications do your trainers have?”
1️⃣ Acknowledge: “That’s a great question!”
2️⃣ Associate: “It shows you’re making a thoughtful decision (like many of our top clients).”
3️⃣ Ask: “Which certifications matter most to you?”
This small shift turns skepticism into curiosity 🔍 and curiosity into conversions. ✅
💡 Pro tip: The person asking the questions always has the upper hand. 🎙️
📹 Source: Powerful Reframing Technique for Closing Sales
In this video, Alex Hormozi explains how to use the 3A framework to control sales conversations, build rapport, and increase conversions—all by asking the right follow-up questions.
P.S. Like and comment for more. 🙏 Thank you!
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The 3A Framework for Sales Success by Alex Hormozi
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