How can you attract cold leads online? The final instalment of a series of 5. As you know in this series, I have been covering the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are: 1. Inform – tell them what you offer (covered in part 1) 2. Educate – this makes you an authority (covered in part 2) 3. Inspire – will build trust (covered in part 3) 4. Connect – build relationships (covered in part 4) 5. Entertain – engages and breaks the ice. (Today’s final Instalment) 5. ENTERTAIN Engages and breaks the ice with potential and new customers. a. Memes Humourous or relatable images, videos, or graphics that take reference from popular culture or trends. Example: A funny image of a dog with the caption: “When you realize it’s Monday, but coffee hasn’t kicked in yet.” Memes are highly shareable and help your brand appear approachable and in tune with your audience's humour. b. Humour. Posts designed to make your audience laugh or smile, often with playful or witty captions. Example: “Why did the coffee file a police report? It got mugged!” Why it matters: Humour creates a positive association with your brand and encourages engagement in a light-hearted way. c. Challenge Encouraging your audience to participate in fun activities or trends. Example: “Can you balance a book on your head for 10 seconds? Share your videos and tag us for a chance to be featured!” Challenges inspire interaction, boost engagement, and encourage user- generated content. d. Giveaways Promotions where participants have the chance to win something by completing simple tasks like liking, sharing, or commenting on your posts. Example: “🎉 GIVEAWAY TIME! 🎉 Like this post and tag a friend to enter to win a $50 gift card!” Increases visibility, attracts new followers, and rewards your audience for their support. e. Competitions. Events where participants submit entries, such as photos or ideas, to win prizes based on merit or votes.

As we are coming to the end of 2024 it's a great time to reflect on the year that is coming to a close. Here are some prompts to help you reflect: 1. Achievements - what have you achieved this year? Big or small, an achievement is an achievement. What goals have you reached and ticked-off? What progress towards longer term goals have you accomplished? What bucket list items have you done? Where have you stepped outside your comfort zone? 2. What things are you most proud of? Do you have better / healthier habits instilled? What accolades have you acquired? This may tie-in to achievements above. 3. What things are you grateful for? New acquaintances? New opportunities? New ways of thinking and being? 4. What are your favourite memories of 2024? Family, health, business or personal. Looking through your photos, which ones jump out at you? Which memories have left a lasting impression on you? 5. How would you sum up the year in a quote? Share you answers below in the comments section.

How can you attract cold leads online? Part 4 of a series of 5. As you know in this series, I have been covering the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are: 1. Inform – tell them what you offer (covered in part 1) 2. Educate – this makes you an authority (covered in part 2) 3. Inspire – will build trust (covered in part 3) 4. Connect – build relationships (Today’s Instalment) 5. Entertain – engages and breaks the ice. (Jan 5th Instalment) 4. CONNECT Builds relationships with potential and new customers. a. Meet the team. Introductions to the people behind your business, showcasing their roles, personalities, or achievements. Example: “Meet Alex, our lead designer! When Alex isn’t crafting amazing visuals, you’ll find them exploring local hiking trails.” Showcases the human element of your business, builds trust, and helps your audience feel connected to the team. b. Behind the scenes. A glimpse into the day-to-day operations, processes, or creative journey of your business. Example: “Here’s a sneak peek at how we prepare your orders with love and care!” Makes your audience feel like insiders, promoting a closer connection with your brand. c. Your Story. The history, inspiration, or journey that led to the creation of your business. Example: “It all started in a small kitchen with a big dream to bring artisan bread to our community.” Builds authenticity and trust, helping your audience relate to you, your mission and values. d. Personal Shares Posts that share personal moments, reflections, or insights from you or your team. Example: “This week, I’ve been reflecting on how much we’ve grown as a business and as a family—thank you for being part of our journey!” Adds a relatable, human element to your content and promotes emotional connections. e. Your Why. The purpose or passion driving your business, beyond just selling products or services. Example: “We believe everyone deserves high-quality skincare that’s affordable and sustainable—this is what drives us every day.” Reinforces your values and mission, helping your audience align and connect with your purpose.

How can you attract cold leads online? Part 3 of a series of 5. As you know in this series, I am detailing the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are: 1. Inform – tell them what you offer (covered in part 1) 2. Educate – this makes you an authority (covered in part 2 of 5) 3. Inspire – will build trust (today’s instalment) 4. Connect – build relationships (Dec. 29th Instalment) 5. Entertain – engages and breaks the ice. (Jan 5th Instalment) 3. INSPIRE. Builds trust with potential and new customers. a. Community Content that highlights or involves the people, groups, or audience around your business. Example: “Shoutout to our amazing customers who helped us reach 1,000 orders this month!” This promotes a sense of belonging and loyalty by engaging with and celebrating your audience. b. Charity Posts about your business’s involvement in charitable activities or causes. These may be local, national or international. Example: “We’re donating 10% of this week’s sales to local food banks—thank you for your support!” Shows your business cares about giving back, building goodwill and a positive reputation. c. Statistics Posts that promote or highlight events happening in your area, including ones your business is involved in. (Ties in with point a) Example: “Join us at the City Market this Saturday for exclusive discounts and live music!” This builds ties with your local community and positions your business as a key participant in local activities. d. Wins Posts to celebrate your business’s achievements, awards. milestones, or successes. Example: “We just hit 5,000 followers—thank you for being part of our journey!” A great way to encourage pride and excitement among your audience while showcasing your growth and credibility. e. Quotes Inspiring, humorous, or thought-provoking quotes related to your industry or values. (Who doesn’t love a quote?)

How can you attract cold leads online? Part 1 of a series of 5. In this series I shall be covering the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are: 1. Inform – tell them what you offer 2. Educate – this makes you an authority 3. Inspire – will build trust 4. Connect – build relationships 5. Entertain – engages and breaks the ice. 1. INFORM. Tell your audience what you offer. a. Products – what products you offer and the benefits of each. Showcase your products with photos Your audience are interested in WIIFM – What’s in it for me (them)? Why should they buy this product, what is the outcome for them? A lot of rookie entrepreneurs focus on the features of the product, which is interesting, but not the main reason someone buys. The main reason someone buys is to either solve a problem or to avoid a problem in the future. b. Services – what services you offer and pretty much the same information as products, the benefits the potential client can expect to derive from each service you provide. Remember they are interested in WIIFM? Showcase each service. Focus on the benefits and the outcomes. c. Business Information – who, what, where and why? Who are you? Who are your target market? What are your values, vision and mission? Where are you based, and where do you operate? Why do you do what you do? This is a way your audience can get to know you better. d. Blog posts – about your products or services, company news, events etc. Have interviews with clients and other industry professionals. Challenge current trends and opinions e. Promotional Materials – Information downloads, discount coupons etc. Also includes printed and digital materials such as: Brochures and Catalogues Banners for events Flyers Email Newsletters Samples f. Offers – New products or services, flash sales, discount codes etc. Other ideas include: Bundle Deals Buy one get one free / reduced cost