Dec '24 • General discussion
Attract more leads, part 3 of 5
How can you attract cold leads online? Part 3 of a series of 5.
As you know in this series, I am detailing the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you.
The 5 main ways are:
1. Inform – tell them what you offer (covered in part 1)
2. Educate – this makes you an authority (covered in part 2 of 5)
3. Inspire – will build trust (today’s instalment)
4. Connect – build relationships (Dec. 29th Instalment)
5. Entertain – engages and breaks the ice. (Jan 5th Instalment)
3. INSPIRE.
Builds trust with potential and new customers.
a. Community
Content that highlights or involves the people, groups, or audience around your business.
Example: “Shoutout to our amazing customers who helped us reach 1,000 orders this month!”
This promotes a sense of belonging and loyalty by engaging with and celebrating your audience.
b. Charity
Posts about your business’s involvement in charitable activities or causes. These may be local, national or international.
Example: “We’re donating 10% of this week’s sales to local food banks—thank you for your support!”
Shows your business cares about giving back, building goodwill and a positive reputation.
c. Statistics
Posts that promote or highlight events happening in your area, including ones your business is involved in. (Ties in with point a)
Example: “Join us at the City Market this Saturday for exclusive discounts and live music!”
This builds ties with your local community and positions your business as a key participant in local activities.
d. Wins
Posts to celebrate your business’s achievements, awards. milestones, or successes.
Example: “We just hit 5,000 followers—thank you for being part of our journey!” A great way to encourage pride and excitement among your audience while showcasing your growth and credibility.
e. Quotes
Inspiring, humorous, or thought-provoking quotes related to your industry or values. (Who doesn’t love a quote?)
Example: “’The best time for new beginnings is now.’ – Let’s make today amazing!”
Adds a human and relatable touch to your content, often encouraging engagement like shares and comments.
f. Testimonials
Positive feedback or reviews from your customers, partners, or clients.
Example: “Customer Spotlight: ‘This product has changed my daily routine for the better!’ – Sarah T.”
Builds trust and credibility by showing real experiences with your product or service and ultimately your brand.
g. Case Studies
Detailed examples showing how your product or service helped solve a problem or achieve a goal.
Example: “See how our services helped a local bakery increase sales by 50% in 3 months!”
This helps to demonstrate measurable value that has been achieved, especially for potential clients or customers.
If you have found this useful, like the post and comment what you will implement over the coming weeks.
See you next week for Part 4. 🙂
But before then, I hope you all get the opportunity to spend some time with your loved ones over the festive season.
Use the time to make some lasting positive memories.
Lots of love to you all. ♥♥♥♥♥♥🦅🦅🦅🦅💋💋💋
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Attract more leads, part 3 of 5
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