Attract cold leads online, final instalment of 5

How can you attract cold leads online? The final instalment of a series of 5.

As you know in this series, I have been covering the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are:

1. Inform – tell them what you offer (covered in part 1)

2. Educate – this makes you an authority (covered in part 2)

3. Inspire – will build trust (covered in part 3)

4. Connect – build relationships (covered in part 4)

5. Entertain – engages and breaks the ice. (Today’s final Instalment)

5. ENTERTAIN

Engages and breaks the ice with potential and new customers.

a. Memes

Humourous or relatable images, videos, or graphics that take reference from popular culture or trends. Example: A funny image of a dog with the caption: “When you realize it’s Monday, but coffee hasn’t kicked in yet.” Memes are highly shareable and help your brand appear approachable and in tune with your audience's humour.

b. Humour.

Posts designed to make your audience laugh or smile, often with playful or witty captions.

Example: “Why did the coffee file a police report? It got mugged!” Why it matters:

Humour creates a positive association with your brand and encourages engagement in a light-hearted way.

c. Challenge

Encouraging your audience to participate in fun activities or trends.

Example: “Can you balance a book on your head for 10 seconds? Share your videos and tag us for a chance to be featured!”

Challenges inspire interaction, boost engagement, and encourage user- generated content.

d. Giveaways

Promotions where participants have the chance to win something by completing simple tasks like liking, sharing, or commenting on your posts.

Example: “🎉 GIVEAWAY TIME! 🎉 Like this post and tag a friend to enter to win a $50 gift card!” Increases visibility, attracts new followers, and rewards your audience for their support.

e. Competitions.

Events where participants submit entries, such as photos or ideas, to win prizes based on merit or votes.

Example: “Show us your best holiday-themed outfit! The most creative entry wins a gift basket!” Encourages creativity and engagement while promoting excitement around your brand.

If you have found this useful, like the post, and comment what you will implement over the coming weeks.

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