Attract more leads · The Elite Sales Community

Attract more leads

How can you attract cold leads online? Part 1 of a series of 5.

In this series I shall be covering the 5 main ways to attract cold leads and potential clients. This is how you get your audience get to know, like, and trust you. The 5 main ways are:

1. Inform – tell them what you offer

2. Educate – this makes you an authority

3. Inspire – will build trust

4. Connect – build relationships

5. Entertain – engages and breaks the ice.

1. INFORM.

Tell your audience what you offer.

a. Products – what products you offer and the benefits of each. Showcase your products with photos

Your audience are interested in WIIFM – What’s in it for me (them)? Why should they buy this product, what is the outcome for them?

A lot of rookie entrepreneurs focus on the features of the product, which is interesting, but not the main reason someone buys. The main reason someone buys is to either solve a problem or to avoid a problem in the future.

b. Services – what services you offer and pretty much the same information as products, the benefits the potential client can expect to derive from each service you provide. Remember they are interested in WIIFM? Showcase each service. Focus on the benefits and the outcomes.

c. Business Information – who, what, where and why?

Who are you? Who are your target market?

What are your values, vision and mission?

Where are you based, and where do you operate? Why do you do what you do? This is a way your audience can get to know you better.

d. Blog posts – about your products or services, company news, events etc. Have interviews with clients and other industry professionals. Challenge current trends and opinions

e. Promotional Materials – Information downloads, discount coupons etc.

Also includes printed and digital materials such as:

Brochures and Catalogues

Banners for events

Flyers

Email Newsletters Samples

f. Offers – New products or services, flash sales, discount codes etc.

Other ideas include:

Bundle Deals

Buy one get one free / reduced cost

Bonuses

Seasonal Discounts