One thing I don’t recommend when you’re building an offer? Asking your members what you should price it at. Have conversations about what they want.Have conversations about their problems.Have conversations about what outcome would feel valuable. But don’t crowdsource your pricing. Why? Because it’s not their business. Not in a “none of your business” kind of way. I mean literally — this is your business. You are the one building it. You are the one delivering. You are the one carrying the time, energy, and responsibility. If you ask what something should cost, most people will say lower. Not because they don’t value you — but because lower feels safer for them. Or you’ll get the opposite. Someone who loves your work will say “You should charge way more!” because they believe in you. But they’re not managing your calendar, your workload, or your income goals. Pricing isn’t a popularity vote. It’s a business decision. Instead of asking your audience what to charge, assess: Who are my current warm leads? What income level are they operating at? What transformation am I delivering? How much time and energy will this require from me? What do I feel aligned and confident being paid for this? We don’t base our pricing on opinions. We base it on positioning, delivery scope, audience capacity, and our own comfort with being compensated. And we absolutely factor in time investment. If your offer requires high touch, custom feedback, calls, or ongoing support, that must be reflected in the price. Otherwise you’ll start resenting the delivery — and that’s when businesses start to feel heavy. Have lots of conversations about the offer. Get clarity on the outcome. Validate the problem. But decide the price like a business owner. If you’re building or refining an offer this year and want structured support around pricing, positioning, and launching in a way that actually feels sustainable… Doors are open to Offers To Launch.

Hey everyone 👋 My ask - I’ve just added a new sales video to my About page and I’d really value a few honest eyes on it. If you’ve got 3 minutes 22 seconds, could you watch it and tell me: - Does the flow make sense from start to finish? - How do I come across on camera (clear, calm, trustworthy… or anything off)? - Does it actually make you feel like joining and if not, where does it drop off? - Do I repeat myself anywhere or over-explain? - Anything you’d cut, tighten, or make clearer? Brutal honesty is welcome I’m trying to make this as helpful and clear as possible. https://www.skool.com/the-reset-system-paid-9475/about Thanks in advance 🙏

Sorry for the delay - big Costco trip this morning! 😂 Today is the day to share about communities other than your own that you think are valuable and that others would benefit from. IN THE COMMENTS BELOW: please share the name of the group/owner and a link as well as an explanation of why you think it is an amazing place. Don't just copy and paste the About page... 😉 Also, make sure you tag or DM the owner if they are not in this group and let them know. you mentioned them here. I guarantee, you will make their day and quite possibly their weekend! Posts in the main feed will be deleted. You have been warned... 😉

One of the biggest misconceptions I see is this: if my offer is good enough, people will just buy it. But offers sitting quietly inside your community are like furniture in a dark room. They might be amazing, but if no one can see them, they don’t move. Launching is like shining a light inside that dark room. You intentionally point the light at one specific offer for a specific period of time. That focus is what creates clarity, attention, and momentum. When you try to shine the light on multiple offers at once, everything gets blurry. Nothing stands out clearly enough for someone to make a confident decision. A launch gives your offer visibility and energy. It gives people context and a reason to act. The offer needs to be clear, and it needs the right amount of light for long enough that people can actually see it and consider it. Inside Offers To Launch, this is what we practice — how to strategically shine the light, when to turn it on, how long to keep it there, and how to turn it off cleanly so the next spotlight moment actually matters. Selling isn’t about stacking more and more offers in the room. It’s about knowing exactly where to point the light and having a repeatable system for doing it.

In a long overdue effort to help this group out, I'm going to start posting lessons from my Skool Builders course here. It all starts with getting those first members. This is what I did to get the ball rolling.