I don’t follow trends. I follow alignment. But… I do pay attention to what’s easy to execute when it actually supports your message. Because in The Content Shift, we’re not here to chase the algorithm. We’re here to make content work for your business. And one thing that keeps showing up again and again? Your story is not “extra.” It’s positioning. Not your highlight reel. Not your polished bio. Your actual perspective. This week alone, I’ve watched creators grow their reach, get conversations going, and attract aligned opportunities simply because they stopped hiding behind tips and started sharing context. Not louder. Just more them. So if you want a few easy formats to play with (without trend-chasing energy), here are three that are circulating right now that can be repurposed in a very Content Shift way: 1️⃣ Split Screen Not for aesthetics. For contrast. Think: Old mindset vs current strategy What people think I do vs what actually drives results Busy content vs intentional content That’s storytelling with strategy. 2️⃣ Childhood Photos This one isn’t about being cute. It’s about narrative. Where you started → what you care about now → why your work matters. That builds connection faster than any “5 tips” post ever will. 3️⃣ Spin the Bottle / Random Selector Style Instead of fluff, use it to show: Your real workflow Your content decision process Your weekly priorities (aka behind-the-scenes leadership, not just tasks) Here’s the shift though: You don’t use trends to be relevant. You use formats to deliver a message that already matters. Trends are optional. Clarity is not. If a format makes it easier to share your story, your thinking, or your positioning? Use it. If it distracts from your business goals? Skip it without guilt.

Happy Monday, I want to try something a little different this week. Instead of me dropping all the content ideas, I’m opening the floor. If you had to share 1–3 content ideas that you think would work well for someone else in this community, what would they be? Not polished prompts. Not “expert” advice. Just ideas you’ve noticed, tested, or thought, “Someone here could run with this.” If this feels weird or you’re thinking, “Isn’t this what you’re here for?” — totally fair. I’ve got ideas ready too, and I’ll add mine into the thread as the day goes on. But I’m curious what you see, what you’re picking up on, and what you’d pass along to someone else in the room. Drop 1–3 ideas below. And if one sparks something for you, jump in and build on it.

Let’s talk story ideas (the kind that actually work everywhere) Quick question before we get into this: Have you ever noticed how some stories just travel? You hear them in a post. Then again in a Reel. Then they show up in a talk, a podcast, or a client call. That’s not accidental. That’s a good story doing its job. If you’re an expert in your field, here are 5 story ideas you can come back to over and over, no matter the platform. 1️⃣ The moment you stopped doing the “right” thing You know the advice everyone swears by? The thing you followed because “that’s just how it’s done”? Tell the story of when you realized it wasn’t actually right for you or your clients. These stories build trust fast because they show discernment, not rebellion for clicks. Prompt if you need one: “There was a point where I did everything by the book… and it made things worse, not better.” Use it as: • IG Story • LinkedIn Post • Email opener • Podcast anecdote 2️⃣ The problem you were solving wrong for years This one hits if you’ve been in your industry a while. Share the moment you realized the problem wasn’t what you thought it was. Not because you were wrong — but because experience changed your perspective. Prompt: “For a long time, I thought the real issue was X. Turns out, it was Y.” This works beautifully for teaching posts and thought leadership. 3️⃣ The client win that didn’t look like a win Not every meaningful result comes with a flashy before-and-after. Tell the story of a client “win” that wouldn’t impress strangers… but meant everything in context. Prompt: “This doesn’t sound impressive on paper, but it changed everything.” These stories quietly attract the right people. Use it as: • Carousel framework • Case study intro • Thought leadership post • Workshop teaching story 4️⃣ The decision that made things simpler, not bigger If your business (or process) got better when you chose less, say that out loud. Scaling isn’t always about adding. Sometimes it’s about removing what wasn’t serving you.

Watch how Doug talks about his Igloo cooler. No fancy hook. No overproduction. Just real moments and a product naturally woven into his life. That’s what storytelling actually looks like. https://www.instagram.com/reel/DSkapgVjuAk/?igsh=aXNteXNmaWhlMXVy And what happened after this video .... https://www.instagram.com/reel/DS-8k8NiQGz/?igsh=MTZucTE5ZWlxcjg0dA==

Happy Monday, Late January is where content usually starts to wobble. The motivation dip is real, the “new year” buzz has faded, and this is often when people default back to posting out of obligation. Instead, let’s slow it down this week. Below are 7 content ideas designed for this specific moment — to build trust, show discernment, and create conversations that feel grounded, not forced. Pick one that fits your capacity and run with it. 1. The “Reality Check” Post The Hook: “This looked great in my January plan… until real life showed up.” The Goal: Share what didn’t fit once you started executing. This builds credibility through honesty, not perfection. 2. The “Invisible Work” Post The Hook: “You won’t see this yet, but it matters.” The Goal: Talk about behind-the-scenes work that’s laying the foundation for future results. 3. The “Energy vs Return” Post Thr Hook: “This takes more effort than it’s giving back right now.” The Goal: Share one task, offer, habit, or focus area you’re reassessing because the return no longer matches the energy it requires. This isn’t about quitting, it’s about recalibration. 4. The “Didn’t See That Coming” Insight The Hook: “January revealed something I couldn’t have planned for.” The Goal: Share a real-time lesson or adjustment you’re making based on experience. 5. The “Who This Is For (And Who It’s Not)” Post The Hook: “This is for you if… it’s not for you if…” The Goal: Clarify your offer by contrast. This attracts the right people and repels the wrong ones without selling harder. 6. The “Quiet Recommitment” Post The Hook: “No big goals. Just this decision.” The Goal: Talk about something you’re recommitting to without making it performative. 7. The “Carry It Forward” Post The Hook: “This is what January is coming with me into February.” The Goal: Create a bridge moment without a reset narrative. Don’t feel like you need to use all seven. If one stands out, start there. Choose the one that feels most honest right now and start there.