Please Join in giving a warm welcome these 3 AMAZING additions to EAT CAKE RUN CLUB. We all just got better! Lets FREAKING GOOOO Welcome to the Party you three..... FULL SEND! @Kate Nicholas @Parker Ben and @Jane Mace It truly an amazing feeling when we add awesome people to this AMAZING group! Join me and say hello and WELCOME! V

Okay Okay Okay... This one is on me for letting our segment of "Monday Conversation" fall short for a bit here.... BUT IT"S BACK!!!!! So for today's MONDAY CONVERSATION, WE all want to know..... WHAT ARE YOU DOING NOW? In terms or training.... Are you training for a race ? Are you recovering form injury? Just running for fun ? Running from the police ? What the heck are you doing? ( @Tor Carter-imsland are you even running? ) *Shots fired. We have had some amazing new additions to Eat Cake Run Club so this will be fun to see what everyone is up to. Drop your status in the comments...

Eat Cake Run Club—23 BIG RUN WEEKENDS That’s not by "chance" , that’s You all! AS you know Big Run Weekend has never been about flexing huge mileage or chasing a perfect pace . It’s about throwing down in whatever way hard shows up that weekend. ... And I’ll be real with you: last weekend, my hard wasn’t a massive long run. Normally I can crank those out without much drama, at least one day. But this time? The hard was simply getting in some miles at all. The same place a lot of us find ourselves—tired, busy, unmotivated, questioning if it even counts. It does. Showing up when it feels heavy counts more than anything. ...And here’s the thing—this weekend is special. There’s a little surprise coming your way… maybe a guest runner ? , maybe something that shakes things up just enough to remind us why we do this together. "what could it be ?" So whatever your hard is this weekend—slow miles, short miles, ugly miles, or just getting out the door—GO DO IT. Big Run Weekend isn’t about proving how strong you are when it’s easy. It’s about choosing to do the hard thing anyway. We’ve done it 22 times already. Let’s make it 23.

OK Ok OK.... The "holidaze" is officially over so we call can get back to it..... "OFFICIALLY" SO, Starting January 11th, 2026, we’re kicking off a brand-new challenge at Eat Cake Run Club—and it’s not here to be comfortable. (Read that again) :) It’s called 20/5/100 and it’s designed to test your consistency, your grit, and your mindset. Here’s the deal: for 20 straight days, we will run five miles every single day and complete 100 burpees daily. YES you read that right, and YES ABSOLUTELY you can do this... No NEGATIVE NELLYS HERE ! The miles will challenge your legs a bit , but let’s be honest—the real work is going to happen when you drop to the ground for the amazing and wonderful movement call burpees! This challenge is about showing up tired, sore, unmotivated, and still choosing to finish. The burpees are the mental barrier, and breaking through them is the point. (again read that again) That said, this challenge is about growth, not injury. If you’re not physically ready to complete all 100 burpees, do as many as you can with good form, then finish the remaining reps with strict, well-controlled push-ups. No shortcuts. No sloppy reps. Quality always wins. Here is the deal, Plyometrics are one of the most underrated secret weapons for runners—building power, resilience, and efficiency—and that’s exactly why burpees are part of this challenge. Strong runners aren’t just built by miles alone. And as a bonus? If you start getting after your burpees now, your summer beach wear is going to thank you later. This is a commitment challenge. A mindset challenge. A “who are you when it gets hard” challenge. I am in. Are you? V

Welcome to 2026. I can't believe it's already here. To tell you the truth, what an epic 2025 it has been.I think for Cake Run Club the most important thing that has happened in 2025 is that Eat Cake Run Club was officially established 2025. From the fourth 4QC that we just finished to the ECRC Goggins 4x4x48. Epic things from marathons to ultra marathons to huge BRW runs! We have shown up in 2025 in a way that I never thought was possible. And it's all because of you guys. So from the bottom of my heart thank you. Here's to each and every one of you.We have built the foundation of really the best run club running right now. I encourage all of us as we go into 2026 that we all find a way to set that bar a little bit higher. What's it gonna look like for us? How big can we go? What are the big challenges? Are you ready for the next challenge.... Alexa Roulette ? February 400? add a mile? All the above... YES. Thank you all for being the best for giving more than taking, for walking the walk and not just talking the talk. Here is to all of you, and wishing you the best 2026. V