After thousands of agency sales calls, hereβs what Iβve learned: π Every time a prospect trusted me enough to buy from me, it came down to two things: They believed I was able to help them. And they trusted I was willing to help them. Thatβs it. π Able = Competence. They could feel that Iβd solved this exact problem before. Not because I said βIβve worked with tons of clients like youββ¦ β¦but because I diagnosed fast, spoke with precision, and prescribed the right solution. π Willing = Intent. They knew I wasnβt there to take. I wasnβt trying to βsellβ them. I was present, honest, and operating from a place of service β not pressure. They trusted me because I had nothing to hide. No mask. No manipulation. Just genuine desire to help if I actually could. And in todayβs trust recession β where everyoneβs been burned by some coach, course, or agencyβ¦ That willingness is the signal that cuts through the noise. β οΈ If youβre great at what you do, but they donβt trust your intent β they wonβt buy. β οΈ If they trust your heart, but doubt your ability β they wonβt buy. β
But when they believe bothβ¦ That youβre competent enough to helpβ¦ And honest enough to careβ¦ Theyβll lean in, open up, and most importantly, buy from you. PRACTICAL STEPS: Know your s**t so you can diagnose prospects' problems fast & accurately, and remove all hidden selfish intentions so you have nothing to hide on calls. If you want more help on that, come to the weekly calls where you learn more practical steps to doing that & making more money in your agency (completely free π)