How to Find Local NIL Opportunities in Under 30 Minutes
Most athletes are chasing national brands like Nike and Gatorade, but the truth is, 87% of NIL deals come from local businesses. That means you don’t need a huge following. You just need to know how to connect with people right in your city. Here’s a quick 30-minute system to find NIL opportunities near you 👇🏽 Step 1: Use Instagram Search (5 Minutes) Go to Instagram’s search bar and type: 🔎 “Your City + Small Business” 🔎 “Your City + Boutique / Gym / Cafe / Studio / Salon” Look for brands that: ✅ Are active (posting within the last month) ✅ Have under 10K followers (they’re easier to reach) ✅ Tag your city in their content 📍 Example: “Atlanta Small Business” or “Dallas Fitness Studio” These are your first NIL prospects. Step 2: Check Who Already Supports Local Sports (10 Minutes) Visit your school or team’s Instagram page. Look for: 🏀 Local business logos on uniforms ⚾ Sponsors tagged in posts 📣 Companies that donate or advertise at games Those are your warmest leads. They’ve already shown they believe in athletes, you just need to start a conversation. Step 3: Start Building Relationships (10 Minutes) Follow these local brands. Like a few of their posts. Comment something genuine. Then DM them using this message 👇🏽 “Hey [Brand Name], I’m a [Sport] athlete at [School Name]. I love what you’re doing for our community! I’d love to collaborate and help highlight your business through my platform.” ✅ Keep it short ✅ Keep it personal ✅ Keep it about how you can help them Step 4: Create a Local Content Idea (5 Minutes) Think about what kind of content you could make for them: 📸 Wearing their merch 🥤 Reviewing a local product 🏋🏾 Filming a short workout in their gym 🍽️ Grabbing a post-practice meal at their restaurant Brands love when you come with ideas, not just requests. Step 5: Follow Up Professionally If they respond, thank them. If they don’t, wait 3–5 days and follow up once: “Just wanted to follow up in case my last message got buried — I’d still love to collaborate!”