Hi everyone, thank you for accepting me into the Paid Up Club, honoured to be here in the company of so many undoubted professionals. I am a M&A professional, Private Investor with deep experience of company transformations and performance turnarounds, now CEO of Deep Voice AI, a company helping organisations to transform in their service offering, after sales, product development, R&D, GTM and many other areas, by embedding Voice AI. I am in Coventry in the UK and happy to not just connect but lend a helping hand.

Are you comfortable with the fee rate you're currently charging? If the answer is yes, that might actually be the problem. In my experience, the moment a fee feels comfortable is usually the moment it needs testing upwards. Here's an exercise worth trying before your next client conversation: Imagine you were going to quote 10 times your normal rate. How would you describe what you do differently? What would you emphasise? How much more specific would you be about the outcome and the value? Now, go back to your normal rate. But deliver the description you just imagined. Most people who do this exercise come away with one thought: I've been undercharging for years. The 4 questions I always come back to: 1. Am I dealing with the right type of client? 2. What is the real value of the outcome I deliver? 3. What is one day of my life worth? 4. When will I next test my price? Would love to hear your thoughts on this. Drop your comments below 👇

Just want to say Hi, and well done. I was just scrolling through FB when a post popped up that lead me here. So here I am. Curious. I am a Psychotherapist in Private Practice. Business has been good, but can never seem to get past a certain number of clients, and enquiries are really slow currently for some reason. Clients finish and nobody is filling the gaps. Maybe you can help?

Over my many years in business, I've come to realise that one of the most powerful tools we can have is our Unique Value Proposition, our UVP. It's not just a fancy marketing term. It's the very essence of what we bring to our clients and to the marketplace. The problem? Most people get this wrong. They create something bland. Something that could apply to almost anyone in their field. In this video, I walk you through my 5-step formula for creating a UVP that actually attracts those "love to work with" high-paying clients. Have a watch and let me know what you think. And if you're open to. it, drop your current UVP below. Let's see if we can sharpen it together. 👇

"I don't have all the answers." That's how I start every presentation. Have done for 30 + years. Here's the backstory: When I did my first seminar after selling my business, I noticed something: too many speakers had an "I know it all" style. Great content. But the delivery felt... off. So I thought: How can I be strong but also disarming? I landed on this opening: "Hello, my name's Peter Thomson. I'm delighted to share tried and tested ideas with you today. But before we start, there's one thing I need to tell you: I don't have all the answers." People told me it made them relax. It felt honest. Authentic. Years later, I learned WHY it worked: Professor Robert Cialdini (Influence: Science and Practice) identified it as a persuasion principle: admit a failing. The idea: Tell people what you CAN'T do before you tell them what you CAN do. Not weakness. Authenticity + authority. Your challenge: Think about your next presentation, pitch, or client conversation. What's ONE thing you could admit upfront that would make you more relatable? Drop it in the comments