Christine from Canada 🇨🇦 ☺️

@Darryl James and I have put together a three-session live online programme. It is called Lead Generation and Beyond! AI: More Clients, More Easily, More Often Here's why we created it. A lot of people are talking about AI right now. Very few are showing professionals how to use it in a way that is actually profitable, persuasive, and does not sound like it was written by a machine. Between us, Darryl and I have spent well over 40 years in lead generation and business development, plus the last few years testing AI properly. Where it helps. Where it hurts. And how to use it in the real world without losing the human touch that wins trust. We have already made the mistakes, tested the tools, and found the shortcuts. The idea is that you do not have to. Across the three live sessions we are going to cover how to: • Attract better-fit clients • Communicate your value more clearly • Use AI to save time without losing quality • Follow up more effectively • Convert more of the opportunities already in front of you Because these are live sessions you can ask questions as we go and get real answers in the moment. The first session is on Thursday 30th April. The full 3 x 90 minute session programme is only £100 plus VAT. You also receive the recordings, the transcripts, and Darryl's latest AI Business Playbook (worth £49) as a bonus, so even if you cannot attend every session live, you will not miss out. If this sounds like it is for you, reply below or click the link and grab your place. https://www.peterthomson.com/lead-gen-and-beyond

Here is a simple framework I use every time I create anything designed to persuade. Four questions. In this exact order. Why you? Before anything else, tell the person why this is relevant to them. If you skip this, they are already thinking: is this for me, or is this just noise? Why me? Why should they listen to you specifically? This is where your credibility does its work. Answer it before you say a single word about what you are offering. Why this? Now, and only now, you talk about what it is. The first two questions create the frame. This one fills it. Why now? Not always needed. But when there is a genuine reason, a real reason, not a manufactured one, this question creates the kind of clarity that turns interest into action. Four paragraphs. Four questions. One framework. I use it for emails, videos, web pages, talks and proposals. Every single time. And here is the thing that makes it so valuable. Resistance is created through a lack of clarity. When you answer these four questions well, resistance rarely shows up at all. People do not push back on an offer that is clearly for them, clearly from someone credible, clearly the right solution, and clearly needed now. They simply say yes. I am curious which of the four you find hardest to answer well. Tell me which fits best: a) I skip straight to the what without setting the frame first b) I struggle to position my own credibility without feeling awkward c) I rarely think about the why now and I suspect it is costing me d) I use this kind of approach already but I want to sharpen it

Lead gen came out as the #1 issue in our recent survey So we’re hosting a FREE live 1-hour webinar for consultants, business owners and fellow professionals: Wake-Up! to Qualified Leads "How to attract better-fit enquiries, stand out in a noisy market, and use AI without the slop" Thursday 16th April 9:30am–10:30am BST (UK) If you’re attracting the wrong leads… If too many conversations go nowhere… If your marketing is creating activity, but not the right opportunities… You’ll want to be on this. In this live session, @Darryl James and I will show you how to: ✅ Attract better-fit enquiries ✅ Sharpen your message so the right people respond ✅ Use AI without producing bland, generic content ✅ Make your copy do more of the persuasive work ✅ Stop wasting time on the wrong prospects It's FREE to attend. You'll see the details in the calendar here, or you can sign up here https://www.peterthomson.com/wake-up See you on 16th. Peter PS: There will also be time to ask any questions.

On the ‘Wake Up! to Qualified Leads’ webinar, Darryl shows you just how its done. Yes, a list of 100 potential clients.. Names, phone numbers, emails, LinkedIn profiles, right in front of your eyes. Come and watch this live Date: Thursday 16th April Time: 9:30am–10:30am BST/UK time Meeting room link for tomorrow: https://www.peterthomson.com/zoom-room “Because it's only ever live once” See you at 9:30 (or before) Peter