The Opening Line I've Used for 30+ Years (And Why It Still Works)
"I don't have all the answers."
That's how I start every presentation. Have done for 30 + years.
Here's the backstory:
When I did my first seminar after selling my business, I noticed something: too many speakers had an "I know it all" style.
Great content. But the delivery felt... off.
So I thought: How can I be strong but also disarming?
I landed on this opening:
"Hello, my name's Peter Thomson. I'm delighted to share tried and tested ideas with you today. But before we start, there's one thing I need to tell you: I don't have all the answers."
People told me it made them relax. It felt honest. Authentic.
Years later, I learned WHY it worked:
Professor Robert Cialdini (Influence: Science and Practice) identified it as a persuasion principle: admit a failing.
The idea: Tell people what you CAN'T do before you tell them what you CAN do.
Not weakness. Authenticity + authority.
Your challenge:
Think about your next presentation, pitch, or client conversation.
What's ONE thing you could admit upfront that would make you more relatable?
Drop it in the comments
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Peter Thomson
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The Opening Line I've Used for 30+ Years (And Why It Still Works)
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