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12 contributions to Google Ads eCom Lab
Scaling PMax Feed-Only: Full Catalog vs Focused Launch?
Hey everyone, I’ve been running a dropshipping store for about 2 months now using Google Ads (mainly to warm up the account and pixel). Currently spending around $50/day, and performance is around breakeven. Now I’m planning the next step and would really appreciate some feedback from people who have scaled with PMax. Current plan: - Launch a PMax (feed-only) campaign - Upload around 70–200 products - Focus mainly on fashion (women’s categories like dresses, swimwear, sandals, etc.) - Budget: starting around $100/day and scaling up My main questions: 1. Is it better to start with a smaller, curated catalog (70–100 products) or upload everything (150–200+) from the start? 2. Should I: Focus on one gender (women) for cleaner data Or run men + women in separate campaigns from day one? 3. From your experience, what matters more for PMax scaling: Number of products Or tight niche focus + product quality? Goal: I want to scale fast with PMax feed-only, not just test slowly — but also avoid wasting budget on a messy setup.
1 like • 8d
Hey Omar, I can only answer from my pov and experience, but this is what worked best for me: Smaller feed in the beginning and really focus on quality listings. Very good images and great titles. Both men and women, I run the whole feed in 1 campaign and it works great, trust the algorithm. Always quality over quantity for the listings, you don't need 2000+ products. A couple hundreds can already be more than enough
How To Scale A New Google Store
Shared a post on this a while ago. Must watch for new stores or stores that are stuck in low budget zone all the time 🙏
1 like • 8d
Hey @Christopher Krassnig great video! 2 questions on it: 1. Do you start with a CSS partner right away? New ad account, everything fresh. Or first gather some data and then switch? 2. We work with ProductHero for a current store, doing 2k a/day. They strongly advised to work with the same tROAS for all the campaigns while using ProductHero, but I see you recommending at the end to not use a tROAS. Or only when you just start out? Could you please specify on this? Thank you in advance 🤝
New Drop as highly requested: Multifeeds Setup Tutorial 🚀
Just uploaded a full walkthrough on Multifeeds and Multimarket expansion - one of the most underused levers in Google Shopping and PMAX. What's inside: - What Multifeeds actually is and when to expand markets - How to set up the feeds correctly - Which product attributes are actually worth adding - The mistakes I see brands repeat over and over Who it's for: - eCom operators already running successfully in one market - Brands that have the basics dialled in and want to actually move the needle It's live on YouTube now and will be added to the course section shortly - go watch it 👇
1 like • 8d
Great video Chris! Keep it up
Learn from our mistakes 😖
What’s the dumbest mistake you’ve made in a Google Ads account that cost you real money? I’ll go first in the comments 👀
1 like • 15d
@Christopher Krassnig Haha shit happens bro, great advice to indeed always double check
How To Scale Fast With a New Google Store
Most stores that come to us stuck in the early phase have the same problem. It's not the products. It's not the budget. It's that they gave Google too much to figure out too soon - and Google just quietly checked out. So here's what actually works. 👇 🔥🔥 Start with 2-4 product categories 🔥🔥 Proven ones, not experiments. Products you already know move somewhere - ideally from a list like the one we sent last week. Optimize them properly. Real titles, clean attributes, accurate pricing. Not slop listings thrown up because you wanted to go live fast. Google needs a clear picture of what your store is. A bloated feed full of random products in the beginning is just confusion, and confused algorithms spend badly. 🔥🔥 Which brings me to feed size 🔥🔥 This is the one people underestimate most. When you launch too broad and conversions aren't coming in yet, Google starts getting weird. CPCs creep up. Spend scatters across products that make no sense. You're stuck in the learning phase, but instead of learning, Google is just flailing - throwing budget around trying to find a signal that isn't there yet. I call it algorithmic confusion, because that's exactly what it is. The algorithm has too many variables and not enough data to connect the dots, so it just keeps spending without getting smarter. Once you're in that loop it's a slow, painful crawl to get out. Keep the feed tight. Let Google learn on a small, sharp catalog. Once it starts converting, you add more. 📈 🔥🔥 Now pricing 🔥🔥 Google is a price comparison platform. That's not an opinion - it's literally how it works. In the first phase your job isn't to protect your margins. Your job is to get conversions in the door so the algorithm has something to optimize toward. Price to win. Not loss-making, but competitive enough that you're actually showing up and getting clicked. We've seen stores skyrocket in days just by adjusting prices and suddenly getting the data volume they needed. (just last week we fixed 4 stores that were stuck for months before). The rough rule we use: once you're around 1k revenue a day, you've earned the right to start pushing on margin. Small steps. Raise prices on what's working. Cut what isn't. Add more products to support more volume. But in that order - momentum first, profit-optimization second. 💰
1 like • Apr 9
Great questions! Also curious on these
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Mick Van de Voort
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8points to level up
@mick-van-de-voort-8977
On a mission.

Active 2d ago
Joined Feb 20, 2026
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