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Last of the Rapid fire series
I hope you enjoy participating in this quick answer seris ment to help get to know each other a little bit better. 1. What is the longest-lasting fragrance in your collection? 2. Skin or Clothes? (Where do you spray for the best results?) 3. What fragrance makes you feel the most confident? 4. The "Coziest" scent you own for a rainy day? 5. How many sprays do you consider "Normal"?
10 likes • 22h
@Mike Penzenik 😏
2 likes • 15h
@Raul Olveda never, lmao 😂
Chat GPT Caricature
Just had to share this. Original photos and output. AI is incredible!
Chat GPT Caricature
14 likes • 23h
Awesome 😎
Title: Most new fragrance launches don’t last — here’s why that matters
I don’t think the fragrance industry publishes a clean, official “failure rate” for new perfume launches, but the reality is pretty obvious once you zoom out: most new releases don’t become long-term winners. In consumer products more broadly, you’ll often see numbers like ~95% of new products failing tossed around, and fragrance feels like it follows that same pattern (especially for brand-new “pillar” launches). Why do so many launches disappear? - The market is flooded. You’ll see claims like 1,000+ new fragrances a year (and some reporting suggests it can be several thousand new entries in a year). - Most scents aren’t built for a 10-year run. A lot of releases are designed to sell fast, ride hype, then quietly fade. - Short lifespan = fast discounting. When something doesn’t hit, it often shows up discounted pretty quickly (you’ll recognize it when it suddenly lands at grey-market discounters). What “successful” usually means in the real world In the industry, “good” often just means it sells—consistently—at scale. Not necessarily that it’s the most artistic or enthusiast-approved. That’s why true monsters of sales and longevity (the stuff your non-frag friends recognize) are the real outliers—think the handful that turn into multi-year pillars for houses like Chanel and Dior. Why flankers and “safe” launches dominate : If you already have something that sells, a flanker is basically a lower-risk bet: - Familiar name + bottle DNA - Easier marketing - Built-in audience - Faster path to profit if it catches The twist: even if most individual launches fail, the category is booming The category can be on fire even while most new releases don’t survive long-term. For example: - In the U.S., prestige fragrance was up 6% (H1 2025), and mass market fragrance was up 17% (dollar sales). - U.S. prestige beauty in 2024 was heavily driven by fragrance growth (with one report citing prestige fragrance sales up 12% in 2024). Niche growth (with a grain of salt)
8 likes • 2d
Great post and very insightful. I think like anything else the flood of frags or anything else for that matter being released at such high quantities is the same as casting numerous lines while fishing. Just different kinds of bait all with the same lure and were the fish 🤷🏻‍♂️. Like collecting anything one may be interested in the hustle and bustle of sifting through countless varieties and variations in search of that one single gem to call they’re own. There’s so many points of contention in hobbies like this that continue to pull us right back in. I enjoy the fact of there being so many options available in terms of trying to narrow it down to what one may truly love though. Besides could you imagine if there were only 50 men’s fragrances available worldwide, everyone would basically smell the same and where’s the fun in that. However the drawback is that the hunt may inevitably never cease so get those checkbooks ready. Welcome to the real time life and struggle of a consumer. A real love/hate relationship.
Prada Luna Rossa Ocean EDT
This Prada Luna Rossa Ocean is a lot easier to wear than Versace Eros and Dior Sauvage. This fragrance is clean, soapy and office/flight safe. You don't smell like a lot of other guys out there when you wear this fragrance. Let me know which Prada Luna Rossa is your best. Prada is becoming my favorite house...
Prada Luna Rossa Ocean EDT
7 likes • 2d
Awesome. I’m a big fan of the line lately.
What do I wear in this weather?
What fragrance do you wear when it's 26 degrees outside (feels like 9 degrees)? Did I mention that I live in Florida? **UPDATE** Thank you all for the recommendations; those fragrances are all amazing. @Lon Chaneyfield made me think a little so I decided to go with a layering concept (as I have not done this in a while). Acqua di Parma Oud and Gelsomino A. Freddo EDP will be my scent of the day. I really never reach for the ADP Oud because it's never cold enough so today presents a great opportunity.
What do I wear in this weather?
12 likes • 3d
@George Hernandez 😉
1-10 of 7,598
@michael-locascio-sr-9165
✝︎ Middle aged professional from NY, husband, and father of two boys who loves smelling great.Blood type:Dior Fahrenheit. I’m into watches now too.✝︎

Active 1h ago
Joined Mar 1, 2024
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