Alrighty then… so… deep breath because honestly I don’t even know how I’ve ended up doing two Christmas gifts this big, but here we are. It’s happening. I’m rolling with it. I’ve been sat here thinking about this community, thinking about MYM, thinking about last week’s Backroom banner excitement and the humans in those pictures, and the energy, and the epic ass joy, and the realness of it all… and I just thought, you know what, it’s Christmas, let’s go big, let’s actually give people something that makes a bloody difference instead of the usual sparkly fluff. And I’m gonna be totally honest obvs — none of this makes business sense lol Absolutely none. But it does make sense for how I lead and who I am and how these spaces work when they’re at their best. I don’t want the clickbait nonsense, I don’t want the “exclusive secret door” rubbish, I don’t want the sleaze. I just wanted to give something that’s actually fricken useful, human, supportive, real. So yep. Two gifts. Both ridiculous. Both only for the Backroom and MYM because those are the spaces I pour into every day and the humans who actually show up with me. 🎁 CHRISTMAS GIFT #1 — BACKROOM ONLY The $111 Community Audit… for $1. Yep. One dollar. No idea what came over me. But the Backroom is full of people actually doing the thing — showing up even when it’s messy, asking questions, trying, wobbling, getting back up, talking, being human — and I just thought, let me give you something that actually helps you get momentum in YOUR space. So if your Skool community is quiet or feels a bit meh or you don’t know how to get engagement going or you’re overwhelmed or you’re looking at your dashboard like “erm??” — or even if you don’t have a Skool yet and want your FB group looked at instead — this is for you. I go inside your space, look at everything, all the corners, all the bits you’ve probably forgotten about, and I record you a personal Loom walking through what’s working, what’s not, what’s blocking engagement, what needs shifting, and the plan to bring it back to life.

lost a day, or lost my entire grip on time… because something is not adding up. So my gardener has come every Sunday at 8am for the last 12 months. Same time. Same routine. Same “good morning” while I’m half-alive. This morning, I’m having a lie-in, minding my own business, when Nami starts doing her “Mum, someone’s at the door” alert. I drag myself up, open the door… and there he is. My gardener. Smiling. Tools in hand. Ready to go. I’m stood there like, “hmm… you’re a day early. You come on Sunday.” And he just shakes his head. No. Now, to be fair, he’s Indonesian and I’m English and my Indonesian is… well… let’s call it creative, so we may be deeply lost in translation here. But still. I’m stood there questioning everything. Have I slept for 48 hours? Is it secretly Sunday? Did Bali bend time again? Did I slip into another timeline without permission? We still haven’t got to the bottom of it. I’m just sat here with my coffee trying to figure out what the hell day it actually is. Honestly… send help. Or caffeine. Or both.

Confession:Still rocking the bedhead, dog walk done, coffee in hand. And yep — things have slowed down a little. But this? This is the juicy part of the experiment — the no-promo, let’s-see-what-happens-when-we-do-nothing phase. 🎥 There’s a Loom attached below if you want the full walk-through — this post sums up the key data + insights. 📊 Dashboard Snapshot 👀 About-page visitors: 59 (down from 85+) ✍️ Signups: 25 total (no new joins since the first couple of days) ⚡ Conversion rate: 20.34% (down slightly as organic reach tapers) 🏆 Discovery rank: #292 (was around 200–250 range earlier — some dip) 💰 Sales: $0 (still not the focus right now) 🧩 Category: 🎨 Hobbies (still in testing phase) 👥 Active members: 92% (strong retention even with slowed traffic) 💬 Daily activity: Down from 190+ → now hovering lower organically 🧠 What’s Happening I haven’t promoted this since Day2 No emails. No posts. No plugs. Just one Skool post per day to mirror how we’d use a social feed So now we’re in the real organic growth phase — the “will Skool discovery alone grow this?” test. And it’s interesting… - Total reach slowed down (expected). - Rank fluctuated (as low as #292, as high as #203). - Engagement stayed strong — the quality of activity is still high, even if quantity dipped. - Discovery shows ~1,000 groups in the Hobbies category → I’m sitting roughly top 25%. ⚙️ Key Discoveries 1. Activity matters more than size. 2. Inactive groups with hundreds of members are buried in discovery 3. This 25-person group is ranked in the top 25% because it’s alive. 4. You can’t disappear. If the group owner (you) goes quiet, your discovery rank dips fast. Momentum = visibility. Period. 5. The algorithm rewards consistent energy, not numbers. 92% of members being active is a huge signal to Skool. But we have to keep feeding that engagement loop. 6. Dog content should’ve won — but didn’t. I found a “dog” group with 60+ members ranked super low. Why? Inactivity. The lesson: category ≠ discovery. Engagement = discovery.

I’m testing ideas for new Skool tiers — and before I build anything, I want to hear what you reckon. But instead of sitting here with twenty tabs open and an existential crisis brewing over a pack of Tempeh chips… I figured I’d just say it out loud. It’s a peek behind the curtain — because I want your real, human feedback before I build anything. It’s literally me talking out loud, validating before I create. (Yes, something I teach a lot about inside MYM 😏) So if you’re in any of my spaces, or just curious how my brain works… read on 👇 🧠 THE BIG JUICY PICTURE I’ve got two main Pro Skool communities that are both evolving: 1️⃣ The Back Room — my $1 “safe-to-say-the-real-sh*t” space (yep, that’s where you epic humans are). 2️⃣ Magnetise Your Message (MYM) — my mentorship space for magnetic AF messaging, marketing, and visibility. I’m testing how to connect them — so The Back Room becomes the natural stepping stone into MYM without overlap or confusion. (Clarity is queen, people. Always clarity.) Here’s what I’m thinking 👇 ⇩⇩⇩⇩⇩ 1️⃣ PEER COMMUNITY 💬 THE BACK ROOM ($1) — Standard Tier A raw, real, no-filter COMMUNITY Its where we talk about what’s really going on — accountability, struggles, wins, and the messy middle. Plus the WTF Wall of Freebies (hooks, templates, prompts, tools — all that juicy stuff). Recently we ran a Get Sh*t Done Yesterday Experience — 60 minutes, cameras on, get something done right there on the spot. People f*cking loved it. The feedback was 🔥 (And yep, this was part of my big-picture plan leading to this.) So… ⇩⇩⇩⇩⇩ ⚙️ THE BACK ROOM+ (potential new premium tier — $21/mo) For those who want more structure, accountability, and action — not just chat. “Action + Accountability” Includes: → Weekly Co-working → Monthly GSDY LIVE Experience → Monthly Accountability Call 🧩 Together LIVE with the MYM fam. It’s the Action Space — for people who’ve got ideas but need that community pressure cooker to actually finish them.

So… I hit a bit of a stumbling block this morning. Yesterday I announced that I’m testing using Skool as a social feed, basically bringing all my socials together into one platform to see what happens when it all lives in one place. Now, most people know Skool as a community platform — but I’m doing this one a little differently. I’ve kept it open to the public. So technically, there’s not that much reason for people to join right now, but if they do, they get notifications, can comment, and it helps me actually see who’s seeing what. Plus, they get to be part of the social experiment itself. They can share their thoughts in the comments, join the conversations, throw in their opinions, just like you would on any other social feed. I’ll be posting everything there, old stuff from Facebook, new things going forward, random thoughts, full posts, the lot. It’s not something that’s going to burn me out or take a shed load of time, it’s literally just putting everything under one roof. Because let’s be honest — Frank can be a grump[y knob at times and doesn’t like links. Frank doesn’t like a lot of things. But Susan (aka Skool)? She doesn’t care. Anything goes. And the bonus? I actually own this platform. I pay for it. It’s searchable because I have set to public. (This is where the magic will start happening, this is Strategy) And over time, it’ll start showing up on Google, which means whatever I’m creating now will have a longer life span. So yeah… I’ll be using SEO, keywords, and all the strategic bits behind it, and I’ll share what I learn along the way. And as of this week, I’m also bringing YouTube into the mix — part of a new YouTube PACT experiment I’m running inside The BackRoom. Apparently, I’ve realised I bloody love testing things with people, sharing the full shebang, and actually showing what works (and what doesn’t). But here’s what hit me this morning, I started thinking about how strategic my profile actually is or maybe isn’t Like, I post a mix of random sh*t, business stuff, messaging and marketing content, promos, vegan lifestyle bits, day-in-the-life moments, stories, all of it, heaps of variety.