After thousands of agency sales calls, here’s what I’ve learned: 👉 Every time a prospect trusted me enough to buy from me, it came down to two things: They believed I was able to help them. And they trusted I was willing to help them. That’s it. 📌 Able = Competence. They could feel that I’d solved this exact problem before. Not because I said “I’ve worked with tons of clients like you”… …but because I diagnosed fast, spoke with precision, and prescribed the right solution. 📌 Willing = Intent. They knew I wasn’t there to take. I wasn’t trying to “sell” them. I was present, honest, and operating from a place of service — not pressure. They trusted me because I had nothing to hide. No mask. No manipulation. Just genuine desire to help if I actually could. And in today’s trust recession — where everyone’s been burned by some coach, course, or agency… That willingness is the signal that cuts through the noise. ⚠️ If you’re great at what you do, but they don’t trust your intent — they won’t buy. ⚠️ If they trust your heart, but doubt your ability — they won’t buy. ✅ But when they believe both… That you’re competent enough to help… And honest enough to care… They’ll lean in, open up, and most importantly, buy from you. PRACTICAL STEPS: Know your s**t so you can diagnose prospects' problems fast & accurately, and remove all hidden selfish intentions so you have nothing to hide on calls. If you want more help on that, come to the weekly calls where you learn more practical steps to doing that & making more money in your agency (completely free 😉)

“If you could only set up 1 automation to get the highest possible ROI, what would you do?” I’d do this! Classic lead nurturing hack called “Speed-to-Lead” which 90%+ of agencies still don’t use and lose 1-2 sales a month because of that. Grab the JSON and plug it into your system if you haven’t already got yourself a lead nurture intern on speed dial (like Hormozi's friend)😉 Feel free to tweak it for yourself and if you come across any problems, feel free to contact and I’ll walk you through it with no strings attached

After onboarding a new client, just been a little nervous about delivering. I remember @Aaron Brewer asking "are you confident you can deliver" I said yes, but what if i had said no? lolol 😩

This setup is a great fit for SMMAs or anyone working with content at scale. If you’re interested, I can share the JSON file for Make.com along with the API provider I use in the video — you can test it yourself on free trials and see if it fits your workflowa Check out the video, and feel free to ask me anything in the comments!