Sounds awesome, Adam! I love that it’s not just theory but focused on actually building something useful together. Super curious to hear which of the AI tools made the cut – and also about the failures (those are always the juiciest insights 😄).

I love Lisbon. I've been there many times. There’s no other city like it. Its basically my second home right after Berlin :) Anyway, here are some quick thoughts. Your offer can be sharper. Right now, it feels too broad. You offer many options in duration, focus, and benefits. This can confuse potential clients. Instead, pick one clear idea. Focus on one duration and one core benefit. That way, your message is easy to understand. Also, think about the problem you fix. Instead of a vague vision, state a specific problem that your service solves. This helps clients see your value immediately. Consider Lisbon's role in your offer. Ask yourself if Lisbon is the main reason people join or if it is just a bonus. If it is key, explain clearly why Lisbon matters. If not, you might want to make it a secondary point. It might help to test this focused idea with a small group of niche clients first. Their feedback can help you refine the offer even more. 1-Focus your offer. Too many options can confuse potential clients. Choose one duration and one core benefit. A niche offer feels sharper and easier to sell. 2-Define the problem. Instead of a vague vision, state the problem you fix. Explain how your service solves a specific issue. Clear problems help clients understand your value. 3-Keep your message clear and direct. A simple, focused pitch works best in sales. Avoid listing too many options. Make it easy for clients to decide. 4-Use the Lisbon factor wisely. Ask if Lisbon is the main reason clients join. If yes, show why Lisbon matters. If not, consider making it a bonus rather than the core. 5-Test with a small group. Work with a few niche clients first. Or just simply send aorund your offer to your ICP. Gather feedback and tweak your offer. Testing helps you know what truly sells. What do you think about these ideas? Maybe the other ones also have some ideas here :)

@Svenja Floberg Thiel Thank you! That means a lot. 🙏 Number 4 was definitely one of those “say it out loud to realize it yourself” moments for me too. Love that you’re already taking action and teaming up locally in Lisbon — that’s where the magic happens! Keep me posted on how the testing goes, I’m seriously rooting for you. And I hope that I will finally be able to come to Lisbon again soon :)

Thats my actual LinkedIn banner and description. Always trying to make it better and adapt. Happy to take any feedback. Thanks

@Svenja Floberg Thiel there are some new SEO tactics on how to feed those LLMs with the right information and write sort of a blog article, but just for LLMs search engines. Just go to YouTube and search for "Perplexity SEO" or "Claude SEO" etc. But you would need a paid account to follow such a procedure.

Hey @Adam Egger, I was wondering about the different focus areas you've included - I noticed the Skool community content differs from what's in the SAAS video. Could you help me understand the reasoning behind this? I'm curious about this because I often hear experts recommending keeping things simple and focused on one core offering only.

@Adam Egger Haha, I know that feeling. I tend to be a Mr. Generalist by nature, which makes it challenging for me to narrow my focus to a single specialty. It just doesn't align with how I work best. 🤷‍♂️