I'll be honest. My LinkedIn headline used to be awful. Generic. It did nothing for me.
Then I realized:
My headline is my first impression.
It's prime real estate on LinkedIn.
It's what people see every time I show up in their feed.
I was wasting it.
So, I made a change.
And it made a huge difference.
The #1 thing I optimized on my LinkedIn profile – and the thing you should optimize right now – is the headline.
I stopped listing my skills and services.
Because, frankly, nobody cares about that.
People care about results.
What can I do for them?
Here's my current headline:
I Help SaaS Teams Stop Building the Wrong Features | 1-Day Validation Sprints to Save Months of Dev Time | 3 Books on Innovation | 20+Yrs of Global Experience in Building Products | 500+ UX/CX/EX Workshops
See the difference?
It's not "Innovation Consultant."
I'm not selling "workshops."
I'm selling results.
It's "I Help SaaS Teams Stop Building the Wrong Features."
Then, I back it up with proof:
1-Day Sprints, books I've written, years of experience, workshops I've run.
This builds trust.
Here's the formula I use:
Clear Outcome: What result do I deliver?
Proof/Credibility: Why should people believe me?
I stopped talking about what I do.
I started talking about what I achieve for my clients.
Now it's your turn.
Drop your current LinkedIn headline in the comments below. 👇
I'll give you some honest feedback!