My LinkedIn Headline Used to Suck. (Here's How I Fixed It)
I'll be honest. My LinkedIn headline used to be awful. Generic. It did nothing for me. Then I realized: My headline is my first impression. It's prime real estate on LinkedIn. It's what people see every time I show up in their feed. I was wasting it. So, I made a change. And it made a huge difference. The #1 thing I optimized on my LinkedIn profile – and the thing you should optimize right now – is the headline. I stopped listing my skills and services. Because, frankly, nobody cares about that. People care about results. What can I do for them? Here's my current headline: I Help SaaS Teams Stop Building the Wrong Features | 1-Day Validation Sprints to Save Months of Dev Time | 3 Books on Innovation | 20+Yrs of Global Experience in Building Products | 500+ UX/CX/EX Workshops See the difference? It's not "Innovation Consultant." I'm not selling "workshops." I'm selling results. It's "I Help SaaS Teams Stop Building the Wrong Features." Then, I back it up with proof: 1-Day Sprints, books I've written, years of experience, workshops I've run. This builds trust. Here's the formula I use: Clear Outcome: What result do I deliver? Proof/Credibility: Why should people believe me? I stopped talking about what I do. I started talking about what I achieve for my clients. Now it's your turn. Drop your current LinkedIn headline in the comments below. 👇 I'll give you some honest feedback!