Jan 17 • Sales 💵
Sell via LinkedIn Featured Section
The featured section on LinkedIn is your shopping window. Use it to advertise your low-ticket (inexpensive door opener) offer and you high-ticket (expensive, premium) offer.
- Feature 1-3 items, always highlighting desirable outcomes or their goals.
- Don't add descriptions to featured elements to minimize clicks.
Add what's the thing that people want or what's the thing they can't achieve.
"Do you want to generate five warm leads per week?" (instead of "buy my lead generation course")
"Do you want to be part of something special? (instead of "join my community")
Say, "Do you want this outcome?" Even though you want people to book a call.
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Sell via LinkedIn Featured Section
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