picking the idea when you are multi-passionate
One of the questions that came up in our live call this week was: how do you know which idea to pursue when you’re multi-passionate (or just trying to pick one to start with)? I wanted to double-down on that because honestly, learning to act on this one principle has taken me out of years of overthinking: 💡You only ever find clarity by taking a step (even if it't tiny).💡 Not by waiting until you’re ready. Not by figuring out which one might work. Not by consuming more advice. Just by doing something—anything—and letting the next step reveal itself. I’m sharing a short clip from Rick Rubin (from Nordic Business Forum that I got to attend) that says it perfectly. His work has deeply influenced how I approach both business and creativity. Highly recommend his book "The Creative Act: A Way of Being". His whole philosophy really captures why I never follow the “just copy what’s already selling” or "latch on the latest trend" type of advice. Sure, it might work faster—but I don’t believe that’s how you build an authentic business. We’re here to share something unique, and the only way to uncover that is by moving, experimenting, removing the noise, listening and acting on what feels true. So if you’re feeling stuck between ideas, remember this: it’s not about picking the “perfect” one in your head. It’s about knowing deep inside what lights you up — and trusting that one small step will reveal more than endless thinking ever could, because it always does. And funny story to end this on: I admire Rick Rubin so much that when I saw he was speaking at Nordic Business Forum in Finland, I immediately checked tickets. They were around $3,000. Then I noticed they had a media pass application on their site. I’d never applied for anything like that before, but why the hell not I thought. So I applied (of course asked Claude to optimize my application), added a link to my YouTube channel (less than 2,000 subscribers at the time), explained what I talk about, and to my surprise — they granted me full digital access to the entire conference. Even more, they invited me to discuss collaborating as media rep next year (attending IRL)… where Oprah will be on stage....