Part Two: The math behind my 210 wholesale order
Sorry, this is a long one! In my last post, I shared the story behind this event and why my body needed eleven hours of sleep afterward. Here it is if you missed it:https://www.skool.com/multiple-streams-of-income-4358/i-just-finished-breakfast-after-11-hours-of-sleep?p=82faca98 As promised, here is the math behind it! I am sharing this because many of us here are doing this in real time. Launching first products.Spending real money. Learning by moving inventory, not just ideating and creating. And here is the truth that does not get said enough: Your first product costs money. Sometimes more than you expect. Sometimes, in ways you will not repeat once you learn (thank goodness). The core product numbers - Journals sold: 210 - Sale price per journal: $15 - Total journal revenue: $3,150 Now the costs broken down clearly: - Manufacturing plus inbound shipping to Amazon per journal: $3.20 - Amazon MCF fulfillment to the customer per journal, seasonal rate: $10.90 🥲 That means the fully loaded cost per journal for this event was $14.10. Yes. That is basically breaking even. An important disclaimer: When I priced this deal back in September, Amazon MCF fulfillment was $5.62 per journal. By the time the journals shipped, it was $10.90. Same product. Same deal. Different season. I had not seen this level of seasonal pricing before I offered $15 per journal. Amazon’s MCF rates are tiered and increase significantly during peak season, and it appears there was also a major fee increase in 2026. This is a reminder for all of us using Amazon FBA or MCF to keep a close pulse on fees. I honored the original pricing anyway. That is part of learning and part of integrity. This is also why knowing your numbers calmly matters. Panic is where burnout lives. What that looked like in real numbers - Total journal costs for this event: $2,961 - Net journal profit: $219