The cost to acquire new clients varies (drastically). According to google the average CAC is around $500 for the average boutique HIT studio. Most of us know that it's easier to keep old clients than to get new ones. But one strategy I almost never see HIT studios doing is probably the most basic, effective, and easiest way to boost revenue without costing you a single dollar. It's simply... offer more frequent workouts 🤯. I too was once a superslow HIT purest. I'm certified in SS and cut my teeth in the beginning of my career educating clients on the minimum effective dose for exercise. While this is a fantastic strategy for clients with busy lifestyles and will give you a plethora of health benefits, the reality is that while more isn't always better, a little bit more doesn't hurt either, and usually can do wonders for growing your business. If you're shaking your head at changing your marketing strategy from "15 minutes a week", don't worry. Not all your clients will be interested. But the reality is... some will. In the market of busy professionals, which I have spent the better part of a decade training, we often underestimate clients' capacity and enjoyment of exercise. True many of your clients, especially if you run a pure SS studio, are just there for their "medicine", many others will feel the urge to do more. If you don't offer more as an option, you may keep them, but in time they may go somewhere else that doesn't make them feel silly for doing just a little extra. Let's do a little math problem. Assuming it costs you (on average) $500 to acquire a new client. Let's say you do 40 sessions/week (at $100/session) at the moment and you hope to grow to 60 sessions/week in the next few months. Going the traditional route of client acquisition, you will spend in the ball park of $10k to get those additional 20 sessions. Or... you could simply send an email and chat with clients in person inviting them to try training more frequently (say 2x/week instead of one). If you only got 50% of your clients to agree, you just added another $12k to your bottom line in one month ($2000 for the new sessions, and you saved the $10k on advertising).

Do you have a go-to workout video or resource you send to someone who wants to get started? I constantly have people ask me for personal training. I don’t personal train any more people, so I’d like to send them a simple free training program. For example, Like a big-5 overview with bodyweight, free weights and machines. If you have a lead magnet or download you use to get emails, and it fits my needs, please comment below.

Hey Everyone! I just wanted to let you all know about a friend of mines company. It's called Temple of Gainz. If anyone has been looking for some new equipment to add to there personal training space, this is where you should start. It's a fraction of the price of most of the major manufacturers we're all familiar with and built like a tank (all of the plate-loaded is on par with Hammer Strength IMHO, the pulley stuff is not quite as durable, but still great if not located in a commercial gym). On top of that it's free shipping on any order over $1500 anywhere in the continental US. He's also running a 10% off promotion for the rest of September where all white machines are 10% off. Even if you don't need anything at the moment I would highly suggest following his IG and keeping tabs. He's launching some of the most ambitious products in the space over the next 12 months. My personal favorites include the pullover, the T-Bar Row, and his pendulum squat (which is the most adjustable pendulum I've ever used). If you've been eyeballing anything message his IG (his name is Yoni) and he will get back to you ASAP. Who are some other under the radar manufacturers you love?

I’m wondering if there is anything out there that someone might recommend that could work similarly to the David AIO. Looking for options for a small footprint that would fit in an office space. Any thoughts?

Thanks to Mike Lipowski for the great review! Timestamps: - 0:22 - Benefits and Unique Features - 1:39 - An Improved Leg Press - 2:42 - The Leg Extension and Leg Curl - 3:07 - Criticisms and Modifications - 3:39 - What NOT to buy - 4:16 - Quick summary of upper body equipment - 4:26 - General considerations and thoughts Get more content like this, and join Mike, inside HIB (Premium) - Join Here Not sure? Book a call with me here Selected Links & Resources mentioned: - Nautilus ONE Range of Equipment - Mike Lipowski | Pure Physique | Mike's Episodes on the HIB Podcast - Bill DeSimone’s Episodes on the HIB Podcast