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19 contributions to High Intensity Business (Free)
21d •
Client Retention: What Keeps People Coming Back?
I’ve been reflecting on client retention and the long-term value of supervised high-intensity strength training, and I’d be interested in hearing about your experiences. I work as an independent personal trainer in a commercial gym, where clients can use the same equipment and train independently. Unlike in a dedicated HIT studio, personal training is an optional service. Some clients stay for years. Others gradually stop scheduling sessions, even when they’ve made progress and expressed satisfaction with the training. Some simply want to learn how to train effectively and eventually feel confident doing it themselves. This has made me reconsider how I select clients and communicate the value of ongoing supervision. I’m particularly curious: - Client selection: How do you identify people who are likely to value a long-term training relationship? - Retention: Have you asked former clients why they stopped? What did you learn? - Ongoing value: How do you communicate the benefits of continued supervision once clients understand the method and can perform the exercises independently? I’m also interested in whether trainers operating in commercial gyms experience different retention challenges from those running dedicated HIT studios. I’d especially appreciate hearing what you’ve actually tried, what worked, and what didn’t. Thanks in advance for sharing your experiences!
2 likes • 15d
Hey @Daniël Niks this is a great question and you've already gotten some wonderful answers but here's my two cents. - Client selection: How do you identify people who are likely to value a long-term training relationship? - This one has already been addressed. Identifying a clear target market and understanding and recognizing those people. If you have the right target market, then you will be able to cultivate long term relationships with those people. If you're giving a workout that's a 10/10, they will have no choice but to continue to train with you (more on this later). - Retention: Have you asked former clients why they stopped? What did you learn? - Almost always for me it's financial. I also do exclusively virtual training so "moving" isn't an a reason for people to leave. When I have lost people it's because I stopped giving enough value. Usually this means going through periods where I wasn't focused and was just "going through the motions". It's so important as a trainer to compartmentalize what's going on. Your clients care about you, and they want to know if you're struggling (especially if they've known you for a long time). They just don't want to experience it in their workout. They're paying you to be "on your game". If you're not for long enough, they will eventually terminate the relationship. - Ongoing value: How do you communicate the benefits of continued supervision once clients understand the method and can perform the exercises independently? - As @Lawrence Neal noted, there's quite a bit of research around why supervision is important. I think this goes back to giving an extraordinary workout. If they can perform the exercises the way you have them perform them, then quite frankly you aren't training them hard enough or providing enough value. They should never be able to work as hard as they work with you... period. So they may go off and try it "on their own" for a little bit. But if you notice people say that and aren't returning, that tells you a lot about the offering you have. They should know how to train hard, but a workout on their own should never come close to what you offer them in person.
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25d •
Remembering Mike Wolff
It is with great sadness that I share that Mike Wolff passed away suddenly on October 14th, 2026. Mike was the owner of HIT Strength in Illinois and a member of HIB. Over decades, Mike built one of the most successful HIT businesses I have come across. His team delivers more than 400 workouts every week and has made a massive impact on the local community. Since hearing the news, what has struck me most is how highly Mike was regarded by the people closest to him. He was clearly deeply loved by his family, his team, his clients, and the community he spent so many years serving. I don’t want to pretend that I knew Mike better than I did. I invited him onto the podcast numerous times because I thought there was so much our industry could learn from what he had built. But Mike always struck me as a relatively private and humble man. He didn’t seem particularly interested in drawing attention to himself or talking publicly about his success. Instead, he just kept doing the work. He focused on training people, developing his team, and growing HIT Strength. And helping people become stronger and healthier, week after week, year after year. There is something very admirable about that. Mike built an extraordinary business and had an enormous impact without needing to make himself the centre of the story. And the business and team he built continue to serve people every single week. That is an incredible legacy. His loss will be felt deeply in his local community, and I believe it is also a significant loss for the wider HIT community. My thoughts are with Mike’s family, his team at HIT Strength, his clients, and everyone who knew and loved him. In the coming weeks, I hope to arrange a podcast roundtable with people who knew Mike well, so we can celebrate his life, share some stories, and preserve some of the lessons and wisdom from what he built. If you knew Mike, trained with him, worked with him, or simply have a memory of him that you would like to share, please feel free to leave it below.
1 like • 23d
Damn 😥 RIP Mike. He was one of the good ones.
Oct 1 •
Question for those who charge a flat monthly rate
For those of you who charge a flat monthly rate, how do you handle missed sessions? I’m especially curious about vacations, extended vacations (over a week), work conflicts clients know about ahead of time, same-day sick days, or someone being sick for several days in a row. Do you offer reschedules? If so, how flexible are you with them? I’d love to hear how others structure this while maintaining “my monthly rate reserves my recurring spot in your schedule” back toward tracking and counting individual sessions to accommodate absences. And if anyone has written cancellation/rescheduling policies they’re willing to share, I’d really appreciate seeing them so I can compare them to mine.
2 likes • Oct 2
Hey Kristin. If you shoot me a message I can share our policies, which are very flexible but have been great for our clients and retention.
Aug 18 •
New Evidence Based Substack
I just launched my new Substack "Exercise is BULLSH*T" as a compliment to my podcast of the same name. If you're interested in weekly research backed Op-eds on some of the most common myths in the industry you'll definitely want to check it out. Please let me know your thoughts, and I'd love it if you'd consider subscribing. https://exerciseisbullshit.substack.com/ If you don't know me, my name is Logan. I've been training clients for almost 10 years in a HIT style completing almost 30k, 1:1 and small group sessions. For the first 7 years of my career I worked in one of the largest HIT studios in the country. I currently work entirely remote, doing 1:1 virtual personal training sessions. I've been featured on Lawrence's podcast multiple times. I've also given lectures across the country on Exercise Science topics. All that to say, if you're looking to learn more and speak to your clients about many common topics they might bring up about exercise "myths", you'll definitely want to check it out!
1 like • Aug 19
@Lawrence Neal thanks so much... have you subscribed yet 😉 you might learn something lol
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Aug 19 •
What is your Session Price?
What is your personal training session price? Please comment below using this format: 1) If you have different session prices based on purchase volume (eg 3m, 6m, 12m etc) or frequency (eg 1x a week vs 2x a week), please provide a blended mean average. 2) If your session length is different to 30-minutes, please mention in your comment.
3 likes • Aug 19
$55/session regardless of frequency.
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@logan-herlihy-5683
Exercise Physiologist, Strength Coach, Health Coach and High Intensity sales specialist. Author, Podcaster, Speaker, Puppy dad.
Active 4d ago
Joined Mar 27, 2025
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