We've all stood at that register holding our breath. One of the biggest money leaks we have is with our grocery bill. I remember constantly going over my allotment, panicking, then hustling all week to make up the difference. The math was never the problem. The panic was. Now I shop with ease. Inside The Smell of Money, you'll get the Calm Cash Flow Grocery Tracker and a room full of women keeping more of what they earn. 💚 It's time to OWN Your Money — Lisa, Wealth Activator | iDateMoney®

Most Skool community owners treat events as optional extras. Something to run when they've got time, after the content's done and the community's ticking along. That's the wrong way to think about it. Think of a post like a letter dropped through someone's door. They might read it, they might not. But an event is an invitation to sit down at the same table. The trust built in one live session can take weeks of posting to replicate, because people experience what you know in real time, not just read about it. There's a second dimension to this that most people miss entirely. Presenting inside other people's communities puts you in front of a warm, qualified audience who already trust the host. Done right, a single guest session can bring more new members into your community than a month of content. I'm covering both of these properly in a free live session on Thursday, 18th June at 8 pm BST, inside the Skool Events Daily community, which is worth joining in its own right if you want your events seen by more than just your own members. Add to your calendar - https://www.skool.com/classifieds/calendar?eid=14d6de00dbe640ae8747feb284262c77 Des Dreckett - The Content Revenue Lab https://tinyurl.com/TheContentRevenueLab

In case you missed it, you can catch the replay of the Crush On Biz experience, where I share the exact formula to increase your profit margin goal. Plus, we do an aroma reset, a very powerful way to calm our nervous system, before we check our finances. Thank you @Heather Boers for hosting and sharing. If you joined live, check your email for your Crush On Biz interactive calculator - this amazing tool will show you EXACTLY where your business money goes. Catch the replay here and then come back and share your biggest aha moment: Crush On Biz

Yesterday I tried something new inside Funnel Forensics. Instead of TEACHING how to strengthen your homepage, I did a walk through of the EXACT CHANGES I'd make to a homepage and why. Why? Because we're all sick and tired of "3 tips for scroll-stopping headlines." We want to see real-life examples. Before-and-afters really help shit sink in. So, "Cold Case Files" are going to be a weekly staple from now on. Some will be client case studies, some will be spec work I've done. Some will be homepages, some will be ads. Some will be LinkedIn bios, some will be FB posts. Here's the opening screenshot from yesterday's session. Can you spot the leak? There are actually quite a few... the first one being "Mascoma Bank is different by design." Now this bank is AWESOME. They really ARE different. They're a small, local bank. They're community oriented. They care about people, planet AND profit. They give 10% of their profits to local causes. 50% of their board members are women. They walk the talk. Now, does "Mascoma Bank is different by design" tell you ANY of that? Or even hint at it? Nope. Also do you think anyone is Googling "banks that are different by design"...?? Nope. Talk about a lost SEO opportunity. How about the blurb underneath that? "We were established to help our communities and customers, not to benefit investors. That means we always put you first. As a Certified B Corporation®, we know that together we can make a difference." Snooorrrrreee. Let's break it down. Duh. Duh. How? Duh - I'd hope you're here to help customers over investors. Duh - I'd hope you'd put me first. How - how can we make a difference? A difference in what? And in what way? If you were looking for a bank and landed on this page, would you scroll down? Probably not. And this is just scratching the surface. To get the full breakdown (or submit your own for feedback) come join us inside Funnel Forensics

I am now paying for two Chrome extensions. In the past, I have recommended Skooly (and I still do! See my referral link here). There are a million and one different things that you can do with Skooly to help you run your community and the post scheduler has made my life amazingly more simple. @Joe DeFilippo is also an amazing guy with the most incredible customer support. However, I am not someone who is at the stage in my business (or my tech abilities) where I need everything that is on offer. What I did need was something with an at-hand interface that was easy to navigate as well as a CRM that I would actually use - because a tool is only as good as the person who uses it. And this is what I found in Panda (which I also highly recommend). @Claudio Campobassi has gone to incredible lengths to ensure that this program respects your data privacy and also supports your productivity. So, am I flipping? No. But I am recognizing that there are different things that I need to meet my different needs. What will meet your needs will be different from what meets my needs, but I strongly support both of these programs and encourage you to check them out and determine which one is the best for you. 😊 Much love to everyone!