@Liisa Reimann shared this update on her Skool Funnel Forensics: If you have a Skool community, head to your settings → discovery and add up to 11 keywords so the right people can actually find you. Not just any people. The ones already searching for exactly what you offer. For The Content Shift, I'm thinking about the words our ideal members are typing when they're tired of posting constantly and getting nowhere — things like content repurposing, sustainable content strategy, content without burnout. The 11 spots matter. Choose words that match how your people describe their problem, not just how you describe your solution. So tell me — if you run a Skool community, what 11 keywords are you claiming? And if you're not sure where to start, drop your community topic below and let's think it through together. 👇

Facebook confirmed a data issue that caused views to be undercounted from April 1 to 4. Your numbers during that window are not accurate. The platform has fixed it, but what you saw? Not the real picture. This is exactly why I always tell my clients: never make strategy decisions based on one bad week of data. One dip is not a trend. One glitch is not proof your content is broken. Stay the course. Your results are better than what showed up in your dashboard. Has anyone else noticed weird drops this past week? Drop a yes below so we know we are not alone in this.

Instagram finally let us edit our comments and I have thoughts. First of all... you think they would have done this before putting it on Threads? Classic. But here's what you need to know about how it works: - After you post a comment, you have a 15 minute window to tap Edit and change what it says. - You can edit as many times as you need within that window. - After 15 minutes? It's locked in forever, so choose your words wisely. Is this the update we needed most? Probably not. But I'll take it. What's the one thing you'd fix about Instagram if you ran it for a day?

Skool added a SAVE BUTTON!

- Reels just got extended to 20 minutes. Yep, they went from 90 seconds all the way to 20 minutes. Instagram is clearly coming for YouTube's audience, and honestly? That could be good news for us. If you have webinar clips, tutorial recordings, or any long-form content sitting around doing nothing — this is your sign to start putting it to work on Instagram instead of letting it collect digital dust. - You can now edit your Reels thumbnails directly in your grid. This one's small but mighty. Your profile grid is basically your Instagram storefront, and up until now you had way less control over how it looked. Now you can go back to posted Reels and update the thumbnail so your grid actually reflects your brand. Worth spending 20 minutes on. - Creator tools are now available to ALL public accounts. We're talking the insights dashboard, content scheduling, and access to trending audio — no follower minimum required. If you manage client accounts or you're just getting started, that's a pretty big barrier officially removed. Go poke around in your settings and see what's unlocked.