I’m currently growing a niche sobriety community (36 members, discovery rank about 650) focused on social connection without alcohol. Something I’ve been wrestling with: At what point do you double down on your niche…vs. widen the positioning to grow faster? Right now I’m leaning hard into “social sobriety” instead of general recovery — but I’m curious: For those who’ve scaled niche communities… Did you: •Stay narrow and let depth drive growth? Or broaden messaging once you hit 30–50 members? Would love insight from builders further ahead.

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Something I didn’t expect when growing a niche community: The hardest part isn’t 0 → 10 members. It’s 30 → 50. At that stage: • Engagement fluctuates • Core members emerge • Lurkers increase • Calls are harder to scale than posts • Energy becomes leadership-dependent Before 25 members, you’re testing. After 25 members, you’re responsible for culture. Curious for other builders: What shifted for you in that 25–50 range? What did you have to adjust?

I am looking for someone that can help me go through my community. Perform an 'audit' so to speak. look at my about page, give me pointers, etc. Any help appreciated. Thanks.

Wanted to share. Do you have a phrase that helps you keep your focus?