I was breaking down a Skool community this week that helps people repair their credit. But their positioning isn't really about credit repair. It's about: Fix your credit → become mortgage ready → buy your home → get the keys. 🔑 That was my biggest takeaway. Sell the destination, not just the process. A fitness community isn't really selling workout plans. A business community isn't really selling weekly calls. A language community isn't really selling lessons. Those are the vehicles. What does your member ultimately want those things to help them do, feel or become? Take a look at your About page today and see which one you're selling. I did a full breakdown of this community, including its offer, pricing, growth, positioning, retention opportunities and what I think other Skool owners can learn from it. 👉 You can find this breakdown, along with all my other Community Breakdowns, inside Skool Growth Lab.