As a woman-owned business, I feel deeply honored to serve seniors and their families during some of life’s most emotional transitions. This work is more than moving boxes — it’s about protecting memories, honoring life stories, and treating every client with the same compassion and respect I would want for my own family. I believe women bring a unique strength, empathy, and attention to detail that truly makes a difference in senior care and relocation. Being trusted in this role is a privilege I never take lightly. My mission is to lead with heart, integrity, and patience, creating calm in what can feel like overwhelming moments. Every day, I am grateful to stand beside the seniors we serve, advocating for their dignity, comfort, and peace of mind while building a business rooted in compassion, purpose, and genuine human connection.

Marketing is basically how you attract the right people, show them what you offer, and guide them to buy. It’s not just posting content or running ads. It’s the full process of getting attention, building trust, and turning that attention into customers. Now here’s something very important: not all marketing techniques work the same for every business. Different businesses need different marketing strategies because customers don’t all buy in the same way. Take e-commerce for example. E-commerce works by bringing traffic to an online store and converting that traffic into buyers. Since customers can’t physically see or touch the product, strong visuals, ads, social media content, influencer marketing, and email marketing tend to work very well. These strategies help you reach more people quickly and build trust through your store, product pages, and reviews. Now compare that to a service-based business like coaching or consulting. If you use the same fast, product-style marketing used in e-commerce, it usually won’t work as well. That’s because people don’t rush into buying personal or emotional services. They need more trust, connection, and understanding first. For service businesses, education, storytelling, valuable content, and community building often work better because they help people feel safe and confident before making a decision. This is why you have to be careful when choosing a marketing strategy. Just because a technique works for one business doesn’t mean it will work for yours. The best marketing always matches your business model and how your customers actually make decisions. What do you think about this? And if you have any questions about marketing for your type of business, feel free to drop them in the comments 👇

Wow — that was powerful! Huge thank you to @Michael Rizk for delivering so much value today. Many of us felt immediate shifts in posture, ease, and overall energy. A few takeaways that stood out to me: 👉 Small daily practices compound 👉 You don’t need to push your body to feel better 👉 Regulation beats stimulation If you joined live, feel free to share what you noticed. If you missed it, check out the replay below! Click here to check out his community, Expanding Capacity. Get access to a free 7-day challenge for increasing your mobility, improving your posture, and regulating your nervous system.