For those of you in the US, I know Christmas is officially tomorrow, but in Colombia, we celebrate on the 24th, so today is the big day for us. I just wanted to take a moment to say thank you for being part of this community. For the conversations, the support, and the commitment to building something meaningful (not just in business, but in life.) I hope today gives you a chance to slow down, be present with the people you love, and reflect on how far you’ve come this year. Enjoy the day, recharge, and we’ll be right here when you’re ready to get back to building. Wishing you and your families a very Merry Christmas.

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I am in Las Vegas now, and I will be meeting with the Acquisition team in a couple of hours!! I will be asking many questions about what is going on in our industry, what we need to start implementing for next year, and how to improve our overall community. I am ready to absorb it all and pass along everything I learn with you guys. So excited for this!! Let's talk more about it during an event next week. Bring over your questions, I promise I won't keep anything to myself. Date: Wednesday, Oct 15th Time: 12 pm EST Location: https://us06web.zoom.us/j/7212707052 Add the event to your calendar here: https://www.skool.com/careercoaches/calendar?eid=7e7eded16c55432cbfc543c66507661b Hope to see all of you there!!!

I will be traveling this week to Las Vegas to meet with the Acquisition team. And in case you haven't heard from them, it is the company that Alex Hormozi founded, where they help other business owners scale and become even more successful. You know I am a huge fan of paying for knowledge and cutting off the learning curve, so I am really excited to meet with them again. Long story short, I would love to make an event telling you everything I learn from them. Would this be interesting for you guys? Let me know what you think, and who would be down for it!!

Most coaches obsess over getting more leads, but that’s not where the magic happens. My top clients focused on something far more powerful: converting more of the leads they already had. In Q2, we tracked lead-to-call conversion rates across 50+ coaching businesses. The result: The average conversion rate went from 6.8% to 9.11% — that’s a 34% increase without spending another dollar on ads. Here’s exactly what they did to make it happen: Step 1: Audit your messaging everywhere - Review your LinkedIn headline, about section, and posts - Make sure it’s crystal clear who you help and how - If someone can’t understand your offer in 5 seconds, it’s time to fix it Step 2: Create a compelling lead magnet - Build a free resource that solves a specific problem - Make it valuable enough that people want to book a call to learn more - This positions you as the expert before they even hop on a call with you Step 3: Reframe your sales calls - Stop calling them “sales calls” or “consultations” - Use “strategy session” or “clarity call” instead - Position these calls as valuable whether they buy or not The math: If you normally get 10 leads and book 1 call, this system can help you book 1-2 additional calls from the same 10 leads. If you want to see the full Q2 report showing what the top career coaches are doing to boost their conversions, DM me BENCHMARK here or on LinkedIn, and I’ll send it your way.