You sit at your comfy desk… Fully charged Pc… “Perfectly optimized” keyboard and you’re ready to write… You write the big idea… The headline… You scribble through the lead of your copy… And a few lines in… you are lost… You don’t know what you are doing Your copy has no structure… And it’s just a big mess… I had usually kLd myself by this time but if you haven’t… Here’s the perfect structure to never struggle with writing body copies… -> Objection -> Claim -> Proof -> Benefits Look, the reason why you can’t flow through the whole of your copy is this: There’s no problem to solve! It’s like a bland cupcake no one would bother to finish. Why would you? So let’s sprinkly some objections… Not just any objections though… Objections your reader will raise when they lack one of the BIG 4 emotions Easy -> Is this going to be difficult? Then claim with that emotion “All you have to do is open this simple system for 1 hour per week and expect a 540.4% return on your investment.” Now provide proof… “My friend Jack used that exact system to get $14,550 on his first month… That’s twice what an average doctor earns…” Then the emotional benefit… “Imagine how your friends would react… ‘How can you afford all of this, you never buy on the naming price’ ” That’s it… Now move on to another objection… rinse and repeat Just make sure of these things: Objections -> What your ICPs are thinking Claims -> Wet and juicy with the big 4 (New/Easy/Safe/Only) Proof -> 3 dimensional ($50 bucks… that’s 2x25) Benefit -> emotional (how your self/enemy/friends will view you) Uffffff this was a long one... Hope it helped y'all

Don't work with clients who have products/offers that don't help people... "But what does that have to do with me?" Because that could affect you long-term... Here's why: You most likely won't hear most talking about this on the internet but, When you have a client with a product that doesn't actually help A product that's not beneficial to anyone... then if you make great copy to sell that product, it's gonna make customers angry later. "aren't we just meant to write copy and be done with it? Isn't that our jobs" Mmmm no, there's more too it than just writing words on a screen (like all the gurus say) For example: - Overpromising and underdelivering Writing amazing copy for a bad product is the worst scenario to be in. The copy was so good that the customers had such high expectations until they got into the product and it ended up being way worse than they expected. Even if you say sumn like: How to get abs in 10 minutes. We all know that aint happening. Yes you are a copywriter, but these business owners are relying on your copy to make m.o.n.e.y. We have to be careful with our marketing and the long term consequences. Make them GOOD money, not BAD money :) Good Copy is the root of these problems (only if you work with clients that have unhelpful products) So the moral is work with clients who sell products that will actually help people, and benefit their lives, We need to make your clients customers actually feel good, actually feel like their getting value and they are changing their lives in whatever good way. Your not just writing copy for the sake of it. So instead, Make the audience love them, but love them EVEN more when they buy. Hope that was a useful tip to anyone in here :)

Which sub-skill would u like to improve the most as a copywriter This can help others too

So there’s this Squid Game meme going around. That made me realize how these meme creators are wayyyy better at copywriting than most copywriters. (I’m deadass serious lol) For context: Squid Game is a show about people participating in a series of deadly games to win F-you money. The players can vote to stop the game whenever the majority of the players vote to stop. But well… people are greedy. So in the first season, there was only 1 person who made it out alive — Player No. 456. Now in season 2, player 456 decided to go back and try to help as many people survive. He was EAGER to convince people to vote “stop the game”... Which leads to people questioning his actions and being skeptical of his intentions. So he yelled: I HAVE PLAYED THESE GAMES BEFORE!!! Anyway, let’s get back to our main point. There’s a meme going viral right now about this part of the squid game comparing it to how when you reinstall an app they give you a tutorial. Like all memes, the creators intend to make it funny. But there are ones that hit and ones that flopped. You and I can agree that memes hit because they’re funny… But the real question is “What makes most memes flop?” *tick… tock… tick… tock…* 🕰️ Because they’re not funny… “Wtf Jeff??!” Alright, calm down. 😂 Let me explain: There are truths that people can relate to in all memes. But the indicator that determines whether or not the meme is funny is the same thing that determines how relatable your copy is: “The delivery.” For example, take the Squid Game meme. The player 456 is yelling, “I HAVE PLAYED THESE GAMES BEFORE!” with a caption about reinstalling apps. It's funny because you’ve been there when you’re being treated like beginners by an app you've used for years. On the other hand, memes that try too hard, like forcing them to be funny without a clear connection tend to flop. The same goes for copywriting. You can do hours of research on the audience and find their pain points, struggles, and goals.