Jan 17 • 💬 Discussion
It can’t just be me LOL
You sit at your comfy desk…
Fully charged Pc…
“Perfectly optimized” keyboard and you’re ready to write…
You write the big idea…
The headline…
You scribble through the lead of your copy…
And a few lines in… you are lost…
You don’t know what you are doing
Your copy has no structure…
And it’s just a big mess…
I had usually kLd myself by this time but if you haven’t…
Here’s the perfect structure to never struggle with writing body copies…
-> Objection
-> Claim
-> Proof
-> Benefits
Look, the reason why you can’t flow through the whole of your copy is this:
There’s no problem to solve!
It’s like a bland cupcake no one would bother to finish.
Why would you?
So let’s sprinkly some objections…
Not just any objections though…
Easy -> Is this going to be difficult?
Then claim with that emotion
“All you have to do is open this simple system for 1 hour per week and expect a 540.4% return on your investment.”
Now provide proof…
“My friend Jack used that exact system to get $14,550 on his first month…
That’s twice what an average doctor earns…”
Then the emotional benefit…
“Imagine how your friends would react…
‘How can you afford all of this, you never buy on the naming price’ ”
That’s it…
Now move on to another objection… rinse and repeat
Just make sure of these things:
Objections -> What your ICPs are thinking
Claims -> Wet and juicy with the big 4 (New/Easy/Safe/Only)
Proof -> 3 dimensional ($50 bucks… that’s 2x25)
Benefit -> emotional (how your self/enemy/friends will view you)
Uffffff this was a long one... Hope it helped y'all
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3 comments
It can’t just be me LOL
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