Watch Out For These Offers · Copywriting Launchpad

Alicia Joseph

Jan 12 (edited) • 💬 Discussion

Watch Out For These Offers

Don't work with clients who have products/offers that don't help people...

"But what does that have to do with me?"

Because that could affect you long-term...

Here's why:

You most likely won't hear most talking about this on the internet but,

When you have a client with a product that doesn't actually help

A product that's not beneficial to anyone...

then if you make great copy to sell that product,

it's gonna make customers angry later.

"aren't we just meant to write copy and be done with it? Isn't that our jobs"

Mmmm no, there's more too it than just writing words on a screen (like all the gurus say)

For example:

Overpromising and underdelivering

Writing amazing copy for a bad product is the worst scenario to be in.

The copy was so good that the customers had such high expectations until they got into the product and it ended up being way worse than they expected.

Even if you say sumn like:

How to get abs in 10 minutes.

We all know that aint happening.

Yes you are a copywriter,

but these business owners are relying on your copy to make m.o.n.e.y.

We have to be careful with our marketing and the long term consequences.

Make them GOOD money, not BAD money :)

Good Copy is the root of these problems (only if you work with clients that have unhelpful products)

So the moral is work with clients who sell products that will actually help people, and benefit their lives,

We need to make your clients customers actually feel good, actually feel like their getting value and they are changing their lives in whatever good way.

Your not just writing copy for the sake of it.

So instead,

Make the audience love them, but love them EVEN more when they buy.

Hope that was a useful tip to anyone in here :)

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