I’m running into a closing issue with one of my clients and would love your perspective. Her closing is honestly horrible. I’ve given her a full sales training video, plus actual video examples of how a strong sales call should flow. She’s watched them, we’ve gone over the framework multiple times, and I’ve reminded her of the structure during coaching sessions. But when it comes time to execute, she constantly forgets the structure of the sales call. Instead of sticking to the process, she drifts into old habits, goes off-script, and loses control of the conversation, which ends up killing her chances of closing. At this point, I feel like I’ve equipped her with everything she needs, but the problem is she doesn’t implement it consistently. I don’t want to immediately jump to hiring a closer for her, but I also can’t let this keep going because it’s hurting results. If you were in my position, what would you do with a client like this who refuses to stick to the sales structure, even after training and examples, besides replacing them with a closer?

I created a lookalike audience from a custom audience of 200 qualified people who booked calls, but Meta says the audience is too small to launch. Do I still need at least 1,000 people in the source audience, or can smaller lists (e.g. 150–200) still work like they used to? Also, do LLA still work better than open/interest based targeting?