Should I scale or not? · Paid Ad Secrets

Should I scale or not?

Hey everyone 👋

I’d love to get your feedback on one of my client campaigns and what the next steps should be.

So far, we’ve spent $8,568.74 on one ad and generated:

46 booked calls (42 showed up) → $204 Cost per Show-Up
6 clients closed → $1,428 Cost per Acquisition
Average case value: ~$12,000 per client
Total revenue: ~$84,500 → roughly a 10x ROI

We’re currently spending $150/day, and based on performance, I’m considering scaling to $300/day, which could potentially double client volume to around 12+ clients (≈$168,000 revenue).

👉 My question:

Would you recommend scaling the budget now, or should we first optimize certain parts of the funnel (e.g., ad creative, offer, or follow-up system) before doubling spend?

What would be your next strategic move to safely and efficiently scale this campaign?

4 comments