If you want to know how you can do the same stick around to the end of this post, give it a LIKE 👍and I'll show you exactly how you can copy what I did for yourself. The hardest part of starting an online business isn't finding clients. It's having something to sell them that they're actually looking for. Jay calls this the Foot-in-the-Door Offer. You know the feeling. You want to help businesses, you want to make money, but you don't have case studies yet. You're basically asking people to trust you based on... what exactly? And even worse—you're guessing at what they need instead of letting them tell you. ━━━━━━━━━━━━━━━━━━━━ 🎄 Here's What Happened I sent a super simple white label SaaS video to a business owner who was referred to me by a former business associate. Nothing fancy. Just walked through a few different services I could help with. They wrote back asking about a service mentioned in the video that I had NO IDEA they were looking for. That one video turned into $10,000 in revenue generated. Not because the video was perfect. It was because it gave them a solution to a specific pain they were feeling at the time. This same Foot-in-the-Door strategy generated over $500K in revenue in the first year, and connected me with higher profile clients. If you've gone through Jay's Intro or Copywriting modules, you've heard him break down why foot-in-the-door offers work. This is that principle in action—you stop feeling like you're asking for a favor and start offering value. ━━━━━━━━━━━━━━━━━━━━ 🎁 Your Christmas Gift From Me (And a Fellow Insider) If you're looking for a foot-in-the-door offer that actually works, with zero fulfillment, I want to help you kick off 2026 with a bang. Here's what we're doing: We'll give you a white-label video, messaging, + offer fulfillment that you can use. All you need to do is some outreach to prove to yourself that sending targeted messaging that solves a prospect's pain actually works...

Your deliverability doesn’t break because of volume. It breaks because of per-inbox abuse. You can send 1,000 emails safely. You just can’t send them from one inbox. - Spread volume across inboxes - Keep daily sends per inbox low - Protect inbox reputation first, scale second Question: How many emails are you currently sending per inbox each day? Drop the number below 👇

The "Scumbag" Follow UP Cure I actually got this from one of the Insider Coaches via a resource he shared with me. It help me quite a bit so I thought I'd share it with y'all..... You know that gross feeling when you send another "just checking in" email? That sinking sense that you've become the pest you swore you'd never be? Got this from one of the Insiders coaches, and it completely changed how I think about follow-ups. The problem isn't that you're following up. It's that you're chasing. And you're chasing because you never got permission to lead. Here's what fixed it. Before you hang up any call, lock in four things: Do they actually want this? (Politeness kills pipelines) What's specifically in the way? When does that clear? Can I call you then? That's it. Now you're not "circling back." You're keeping a promise you both made. The "ugh" feeling before hitting send? Gone. Instead of chasing prospects who went dark, you're following up on commitments they agreed to. Big difference. Stop being a pest. Start being a professional who gets clear next steps. Your follow-ups will feel different. Your prospects will respond different. Your close rate will be different. Get permission to lead. Then lead.

If I had to rebuild everything tomorrow, these two tools would definitely make the cut. Most of the leverage comes from tool decisions made early - especially CRM and outbound. Once those two are right, everything else compounds. When they’re wrong, teams spend months duct-taping workflows together. After testing dozens of platforms over the years, only two tools have survived every scale phase we’ve gone through. 1) CRM: GoHighLevel GoHighLevel works because it reduces surface area. Instead of juggling: • Scheduling • Forms • Funnels • Automations • Client reporting …it centralizes everything in one environment. Fewer handoffs. Fewer failures. Easier scaling across teams and clients. This is why most serious agencies eventually converge on GHL - not because it’s flashy, but because it’s stable under pressure. 2) Cold Email: Instantly Outbound lives or dies by deliverability and iteration speed. Instantly wins here because: • It’s built for multi-inbox scaling • Warmup is native, not bolted on • Personalization workflows are practical • Product velocity is miles ahead of competitors Most tools try to look innovative. Instantly actually ships. You don’t need more tools. You need fewer tools that don’t break when volume increases. That’s the difference between systems that look good in demos and systems that survive real usage. Comment “Stack” if you want to see a full list of the tools I use to run my companies.

One of our members just shared this (check the image) 👇 Here are the key lessons to take away: - Short copy is no longer optional Gmail is heavily weighting engagement signals. Long emails = skim → ignore → spam signals. Short copy forces clarity and faster replies. - Volume per inbox matters more than total volume 5k/day sounds aggressive, but spread across 750 inboxes = safe. The real danger is overloading individual mailboxes. - Inbox reputation > domain age Reply rate bouncing back to 6% is the real win here. Once replies recover, inbox placement follows. - Consistency beats clever tricks No hacks. No gimmicks. Just disciplined sending, tight copy, and respecting inbox limits. Bottom line: Adjust the system, and deliverability comes back. If you’ve tested similar changes, drop what’s working (or not) below 👇