I woke up this morning with an epiphany! Using Skool as a lead magnet (like Russel is doing here) is a great idea, but converting free members into customers / clients is the challenge. Lots of Skool owners are doing free on-boarding calls as way to upsell. I was planning to do the same, but dreading the idea of endless calls with unqualified people OR having to hire a closer / setter. Then I noticed how Russel is doing it differently. Rather than doing on boarding calls or DM outreach, he is promoting free webinars and his $100 3-day day event (which I signed up for) and I imagine he’ll be selling something at that event too. This sounds like a MUCH better option for me, so I will be watching closely, taking notes and doing as the master does. ❌ One to one. ✅ One to many. Who else agrees?

For those of you who have or are considering starting a community online, pay close attention to how Russell is launching and growing this community... it is GOLD! Now, I already know many of you are probably thinking, what if I have no list? You can still follow what Russell is doing, even if you have a small audience or none starting out. First, the strategy... Step 1: Russell hosted an online event to launch the community. He quickly ranked up into the top 100 communities on the platform because of all the engagement from the 3 day event. Step 2: Next, he is now opening up this community to his email list (I loved the email he sent out today) and I am sure we are going to double over night because of it. Step 3: Ongoing, one of my biggest takeaways from the question that I got to ask Russell during the event was his approach to continuing to grow this community. He bought the domain name HangoutwithRussell. com and all of his content efforts are going to have that as the call to action. So how can you do this with out a big audience? What if you have no audience? Do This: Go through and study the Online Selling Event frameworks and host an event that would attract your ideal audience. Find out who is already congregating that audience and where they are hanging out online and go get known. Yes this can take time, but the more value you share and contribute to the conversations going on, the more people you can attract to joining your event. Step 1: Launch your event and host it inside a communtiy just like Russell did. Even with a few people attending your event, you can gain some great momentum. Step 2: Next, spread the message to the audience you already have. Even if you don't think you have an audience, if you have a social media account on any platform, you might be surprised who is watching and who may want to join the communtiy you are creating. Step 3: Focus on creating content about your communtiy, documenting the journey, adding value to your audience, sharing your excitement for what you are building, and be consistent. Have a clear call to action for everything you are doing and invite them to join your community.

My past successes included building businesses that I didn't end up wanting to work in years after they succeeded. I thought this was because I'm a natural entrepreneur and want to move onto what's next. That's not true although I do love to surf on what's next in the marketplace. What was not correct was the belief that I have to change and pivot all the time. What is true is that once I figured out my Blueprint the business emerged from my core essence. It's a multipart system but here's the mission graphic. Hope this helps the community get clarity and focus. It was very impactful for me and worked better than DISC, Myers-Briggs, and BANK.

After the Selling Online event, and with Funnel Hacking Live 10 coming up, I’ve decided to jump back into the Secrets of Success community, and the next book for our Book Club is The Art of Money Getting by P.T. Barnum. I just read the Introduction, and it’s packed with practical advice that still applies today! I wanted to share a few key insights with you, and I think you’ll find them helpful as we all work toward building a successful business and life. Let’s dive in! What I Learned: Barnum’s message is clear: it’s not hard to make money if you’re willing to work, but the real challenge is keeping it. He emphasized that many people fail because they don’t know how to manage what they earn... True wealth comes from understanding how to spend wisely, not just from cutting every little cost. Some of Barnum’s key points: 1. Economy is about smart spending: It’s not about being cheap or cutting everything. It’s about knowing where your money goes and avoiding waste. 2. Make sure your income is higher than your expenses: If you need to, wear your old clothes a bit longer or skip a fancy meal. Always aim to save something. 3. Track your spending: Write down every dollar you spend and figure out if it’s a necessity or a luxury. You might be surprised at how much goes to things you don’t really need. 4. Don’t waste money trying to impress others: It’s easy to get caught up in trying to look rich or successful. Barnum reminds us that true success doesn’t come from keeping up appearances. How You Can Apply This: The road to financial independence is simple, but not always easy... Start by being intentional with your spending. Analyze where your money goes and look for areas where you can cut back without sacrificing comfort or opportunity. This could be as simple as delaying the purchase of a new gadget or skipping an unnecessary upgrade to your wardrobe. Here’s a practical exercise: Keep a log of all your expenses for a month. Separate them into two columns: "necessities" and "luxuries." At the end of the month, take a hard look at how much you're spending on things you don’t need and start making small changes.

I started dropshipping business 7 month ago now making massive sales through the help of my sales rep and my store manager the generate massive success for my brand