Free On Boarding Calls vs Online Events⁉️ · Selling Online / Prime Mover

Free On Boarding Calls vs Online Events⁉️

I woke up this morning with an epiphany!

Using Skool as a lead magnet (like Russel is doing here) is a great idea, but converting free members into customers / clients is the challenge.

Lots of Skool owners are doing free on-boarding calls as way to upsell. I was planning to do the same, but dreading the idea of endless calls with unqualified people OR having to hire a closer / setter.

Then I noticed how Russel is doing it differently.

Rather than doing on boarding calls or DM outreach, he is promoting free webinars and his $100 3-day day event (which I signed up for) and I imagine he’ll be selling something at that event too.

This sounds like a MUCH better option for me, so I will be watching closely, taking notes and doing as the master does.

❌ One to one.

✅ One to many.

Who else agrees?

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