Special Announcement: I’m Changing How I Create Content
After much reflection and consideration, I’ve decided it’s time to change how I create content. THE CHANGE, IN A NUTSHELL: Starting from next month, I’m going to be exclusively publishing full podcasts. My written posts and email newsletters will be full transcripts of the podcasts (edited to be readable), so that all formats of my educational publications will be long-form and deep. No more shorter videos (<20min) or posts. I won’t be cutting podcasts into smaller pieces or creating short summaries anymore. The podcasts will still be published as videos on YouTube, but full length. In other words, I’m shifting to a quality over quantity model. WHY THIS IS HAPPENING I’ve completed a thorough review of my best coaching clients and the other people I’ve observed who have made the biggest improvements with building their confidence, creating amazing social lives, and generally living with integrity. I found there’s something they all have in common that I didn’t know: They prefer long-form content. I should have guessed, as it makes complete sense. When they want to change, they go deep. They’ve listened to many hours of my podcast, or read my books in full, or completed entire courses. They engage actively in my 30 Day Challenges. They show up for the Brotherhood workshops, taking notes and attempting the homework tasks diligently. And I’m not the only person they’re following! They invest SERIOUS time and effort into their confidence building and self-development education. I’ve also discretely tracked the other members of my audience, specifically: the ones who “lurk” for a long time, often appearing enthusiastic but not seeming to make significant progress. They have something in common too: they prefer lighter content; medium-length videos, short posts, clips, dabbling briefly in courses, etc. Obviously there are a few exceptions, but these trends generally hold true. I’ve had a rude awakening: I’m actually enabling certain people to consume content obsessively without making serious changes!