Here are the metrics up front and I'll narrate below 📊 but firstly thank you @Austin Gray & @Jacob Neffendorf for the videos regarding the Facebook Ads Creativesand the certain nuances to setting it up, and also the motivation!! Also @John Solis for the deep details of the FB Ad campaign to get me started (learned from your comment) : Started This Tuesday Spent $203.9 CPL $20.39 Leads from ad -10 Leads from organic reel - 2 Site walk visits - 4 Estimates Pending: $7,175 (more additions to one estimate)✨️ Estimate decline: $6,000 Sales Closed: $1,650 (w/50% deposit)🏆 Conversion rate: 33% Close rate: 25% And a potential future 40acre job (after client purchases)🙏 Narration- I really wanted organic traffic, door knocking, handwriting letters to have worked because that would be a cool story! But no Leads at all that 😕 brought any hope... I wanted to tell yall FB ADS is THE WAY to go. I knew it all along, and I saw people winning this way. But I had the shiny object syndrome and ignored what actually would bring the business off of the ground. But here I am, lesson learned! Ready to grind and ready to keep going 💪

First job and had to get stuck…. Figures

1. My Name is…Dominic 2. Location: TN 3. My top skills: grading and land clearing. 4. I sell X services to Y customer: excavation to residential homeowners. 5. We do Z Revenue: 300k 6. I would like to be at W Revenue:750k 7. This is what’s stopping me: Lack of being able to find employees. (May have a better system now).

NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12 Ok! So things are going gangbusters and the season is off to a fabulous start here. I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far: Daily ad budget: $50 Amount spent so far: $1995 Impressions: 125,858 Reach: 56,091 Cost per lead (CPR): $16.36 Leads generated: 122 Leads qualified for estimate appts: 75 (22 of these appts are upcoming) Estimates converted to jobs so far: 17 Gross revenue from booked jobs: $51,575 Estimates that seem likely to convert later in the year: 11 Estimate appointments that did not convert: 8 "No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts) Over all rate of estimate appts converting to booked jobs: 68% (Last 2 years this was around 50%) Personal observations: - I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away. - Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)