Spring season is in full swing! (3/24 Ad campaign update)

NOTE: I just updated these numbers. I was looking at the past 30 days, these numbers are now for the life of the campaign, started 2/12

Ok! So things are going gangbusters and the season is off to a fabulous start here.

I started running my new ad campaign mid-February while we still had a lot of snow on the ground. Things were a bit slow to start but as soon as the snow started melting I've been getting multiple leads a day. Here's some stats for the campaign so far:

Daily ad budget: $50

Amount spent so far: $1995

Impressions: 125,858

Reach: 56,091

Cost per lead (CPR): $16.36

Leads generated: 122

Leads qualified for estimate appts: 75 (22 of these appts are upcoming)

Estimates converted to jobs so far: 17

Gross revenue from booked jobs: $51,575

Estimates that seem likely to convert later in the year: 11

Estimate appointments that did not convert: 8

"No contact" Leads: 17 (leads that I could never get on the phone despite 10+ contact attempts)

Over all rate of estimate appts converting to booked jobs: 68%

(Last 2 years this was around 50%)

Personal observations:

I called every lead 10 minutes that came in during business hours. Maaaybe 5% of these actually answered the phone call. I left a voicemail and followed up with a text message right away.
Average number of contact attempts (calls/voicemails/texts) per lead converted to job: 2.69 (range was 2-10)

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